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Bootstrapping

From Unemployment to CEO: 4 Things This Mom Did to Turn Her Passion Into a Thriving Business

With an unemployed husband and little money, this entrepreneur had to be scrappy. But she had to stay healthy at the same time. So she combined the two.

When Their Investor Bailed, These Female Founders Launched Their Company Anyway

Riawna Capri and Nikki Lee bootstrapped a single hair salon in Hollywood. When a client requested a braiding style, the stylists decided to 'own' the trend.

How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus

The founders of the beloved sweet treat started small and scrappy -- and now they're ready to take over the ice cream aisle.

How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency

As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike.

You Can't Build Your Business on Bartering and Free Information

Don't come off as needy and desperate by offering barters that only make sense for you.

More From This Topic

How This Founder Built a $90 Million Skincare Business With No Beauty-Industry Experience

To create Rodial, Maria Hatzistefanis threw herself into a crash course on beauty manufacturing.
Success Strategies

Why Rest Is the Secret to Entrepreneurial Success

The surprising power of downtime: Here's why the most successful founders work the least.
Entrepreneurship

3 Popular Trends Young Entrepreneurs Can't Afford to Follow

You need to focus on making money. Distractions can be fatal.
Lying

Should Entrepreneurs Lie? It's a Tricky Question.

In the hustle of the startup world, entrepreneurs often drop little white lies -- and don't even consider them to be lies. Where's the ethical line?
Online Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.

How the Founder of Daily Harvest Escaped Corporate America to Build Her Successful Food-Delivery Startup

To get the frozen-food service off the ground, Rachel Drori wore many hats -- and convinced partners that the company was bigger than it really was.

The Founder of a Macaron Bakery Used Her Past Experience As a Photo Editor to Build Her Instagram-Ready Brand

Dana Pollack knew her macarons were different from others on the market. She just had to make sure her potential customers knew what set them apart.

How This Founder Bootstrapped an Office Furniture Company That Targeted What Other Furniture Companies Are Missing

Karen John's startup, Heartwork, creates sleek, functional office furniture. But before she launched, she had to focus her idea, support its development and ignore her family's advice.

This Founder Sold Her Home to Fund Her Startup

Lara Mead, co-founder of athleisure brand Varley, quit her job and sold her house -- and it paid off.
Finance

Customer Research Is Another Costly Startup Essential You Can Bootstrap

Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.