Brand Mapping Strategy

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation

This branding expert shares some secrets about what's really true about personal branding.

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.

Discover the three-step journey to organically growing your thought/industry leadership role.

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.

It's important to understand what strategies are available to you to spread the word about who you are and what you do.

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.

Define your brand first, then translate it to your website with these tips.