Brand Mapping Strategy

How to Get Your Company to Transform and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how to do it right.

Karen Tiber Leland

· 4 min read

Transform Your Company and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.

Karen Tiber Leland

· 5 min read

5 Ways to Create a Culture That Aligns With Your Brand

Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.

Karen Tiber Leland

· 6 min read

How to Strengthen Your Personal and Executive Presence

Find out how to develop the "It" factor you need to be a brand people follow.

Karen Tiber Leland

· 5 min read

Establish Your Thought Leadership Role as a CEO

Learn what actions you need to take to become a thought leader in your industry.

Karen Tiber Leland

· 5 min read

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.

Karen Tiber Leland

· 1 min read

Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.

Karen Tiber Leland

· 7 min read

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation

Karen Tiber Leland

· 7 min read

Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.

Karen Tiber Leland

· 6 min read

5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.

Karen Tiber Leland

· 7 min read

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.

Karen Tiber Leland

· 6 min read

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.

Karen Tiber Leland

· 7 min read