Brand Mapping Strategy - Page: 2

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.