Brand Mapping Strategy: Page 2
3 Steps to Becoming a Thought Leader
Discover the three-step journey to organically growing your thought/industry leadership role.
3 Shifts to Make Your Brand Effective
Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Choosing the Media and Strategies That Best Fit Your Brand
It's important to understand what strategies are available to you to spread the word about who you are and what you do.
The 21st Century SWOT Analysis
By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Build Your Entrepreneur and CEO Brand with Podcasting
Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Identifying Your Signature Service
Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Telling Your Signature Story
Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Defining Your Ever-Present Brand Energy
What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Understanding Your Brand's Personality
You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
How to Find Your Unique Branding Proposition
Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
All About Anchor Statements: What They Are, Why You Need One, How to Write One
Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
5 Elements Your Website Needs If You Want to Be a Thought Leader
Define your brand first, then translate it to your website with these tips.