The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
