Budget

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Are marketing agencies breaking the bank without delivering the promised results? Dive into the client's dilemma as we uncover the true cost of agency services and explore strategies to bridge the gap between expectations and reality.

Creating a budget is an essential part of financial stability. Here are the five best budgeting apps to help you get started.

How turning your employees into powerful advocates for your business can help you get the most out of your PR budget.

Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.

Budgeting can be challenging, and there are many pitfalls involved. Here are four common mistakes you should avoid making.

One important measure of marketing efficiency, so many variables to choose from. Your profitability and cash flow depend on making the right choices.

Slashing your marketing budget won't help your business, it'll slowly kill it. Here's how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.

Have you talked with your partner about big financial assets, like property and large stock portfolios? Here's what you need to do before you say "I do."

What's the common answer to "How do I manage my money?" Budgeting. But why? Whoever said, "I budgeted my way to $1 million?" Let's explore the downsides to budgeting and...

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.

CEO Narendra K. Pasuparthy tells Restaurant India how using modern technology has helped Nandu's Chicken in securing the repeat customer base

These simple tricks will help you cut back on expenses and save money during your job search.

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.

There are a number of options for marketing your app for free, as well as advertising on a small budget.

Figure out where you want to be financially and how close you are to reaching that goal.

Here are some ways to get the most value out of every penny.

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.

The smartest money management tactics are well known and proven but few business owners apply all of them.

Congress must decide how to implement the administration's fiscal vision for the country.

There are plenty of simple and effective marketing techniques that can help you promote your small business.