Ethics First: Forgoing Quick Wins for Long-Term Venture Success
Instead of investing into expensive, purely sales-driven marketing campaigns, we've chosen a gentler, more holistic approach as our long-term strategy.

By Elena Kinane
Are Severance Agreements Slimy Business?
Is the common practice an ethical one? Our expert explains.
Why Coca-Cola's $550K Payments to an Anti-Obesity Group Is Causing a Stir
That's in addition to $2 million in donations that have fallen under scrutiny.
6 Ways Playing Poker Can Help You in Business (and 2 Ways It Can't)
Many skills needed in the game of poker translate well into being an entrepreneur. A couple don't.
Someone Messed Up. Here's How You Fix It.
Whether it's a dishonest employee or an order snafu, what you do after a mistake makes the difference. We'll show you the steps to take.
Is Sharing Caring When it Comes to Clients?
The etiquette of sharing clients and how much to share with them.
Why Honesty and Integrity Really Do Matter
Three powerful reasons why you should always do the right thing and never turn to the dark side.
Why Honesty and Integrity Really Do Matter
Three powerful reasons why you should always do the right thing and never turn to the dark side.
5 Reasons Leaders Behave Badly
Why do business and political leaders commit ethical and criminal misdeeds when the price is so high?
What to Do When a Colleague Acts Unethically
If your co-worker acted unethically, there are ways to fix it.
We Are All Shocked! -- Shocked! -- By the Tom Brady Cheating Scandal
Petty theft, white lies and cut corners are everywhere you look.
Blame and Credit: How to Encourage Fairness and Accountability Under Pressure
Unsure how to stop the blame game or start an honest discussion? We're here to help.
American Apparel Tries On Something New: Ethics.
After firing its scandal-mired chairman, the company has updated its code of ethics to include rules about workplace relationships.
Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment
The social network wanted to find out what influences our emotions. Unfortunately, everyone is angry now.
The Cowboy CEO's 8 Business Rules Learned Roping Cattle
The stamina needed to run a cattle in the merciless Canadian winters was a sound start for a life of business.
Want to Change the World? Maybe Try Being an Intrapraneur.
Working as an innovator inside a company, especially in the environmental field, can yield satisfying results, says an insider.