You can be on Entrepreneur’s cover!

What Is The Purpose Behind Your Startup? Is money the only reason why your startup exists?

By Ritu Kochar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Is your startup serving the purpose you wanted it to? Is your team motivating you enough to keep going? Entrepreneur and investor Mahesh Murty answers such question in a short interaction with Entrepreneur India.

Murty emphasizes on the importance of knowing the purpose behind your startup, which will then act as a guiding force. A business only with the purpose of earning money will only attract employees who'll work for money. His focus is on ethics and ability of people around, cutting the dead weight of the company and finding the purpose, as he says, "If you find a higher purpose, a deeper purpose or a purpose different from just making money, you will find that it'll guide you to find your purpose in life..."

When asked about the government's startup initiative, his approach is very pragmatic and his view skeptical. He says, "We've done really well without a startup policy. I'm not sure what good it'll do"

Ritu Kochar

Former Staff, Entrepreneur India

Ritu used to work as a Feature writer for Entrepreneur India.
Business Solutions

Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

This small investment is well worth the time it will save your team in organizing and monitoring project work.

News and Trends

IT Firm Happiest Minds Technologies Acquires Macmillan Learning India

The deal will likely be finished by April 30 and will cost INR 4.5 crore.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.

Data & Recovery

This File Backup Tool Subscription Is $25 for Life for One Week Only

AOEMI Backupper Professional is designed to protect, store, and transfer user's files for them.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.