Business Name - Page: 2

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Daniel Neiditch

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.

Tesla Removes 'Motors' From Its Name

Elon Musk is building an energy company, cars are just a small part of that now.

The Biggest Company Name Changes (Infographic)

Did you know that Pepsi used to be called 'Brad's Drink'?

Rose Leadem

3 Things I Learned After Having to Change My Business Name

Reminder: Do a trademark search before you decide on your business's name.

Susan O'Malley

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?

Gideon Kimbrell

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.

John Brubaker

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Nellie Akalp