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Business Name - Page: 2
There's a lot that goes into a company's name.
A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
Reminder: Do a trademark search before you decide on your business's name.
No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.