Business Name: Page 2
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
The Most Common Words U.K. Companies Use for Their Business Names (Infographic)
How do the British name their businesses?
How to Name (Or In Some Cases, Rename) Your Company
Naming a company is hard, and founders often get it wrong.
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
The Science Behind Naming a Business
Numerology here can make a big difference, as it has the ability to measure the vibrations of every alphabet that goes into making a name
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
8 Ways to Pick a Great Name for Your Business
It's just as important as naming your baby.
Branding Your Name: A Double-Edged Sword
Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
The Do's and Don'ts of Naming Your Business (Infographic)
There's a lot that goes into a company's name.
What's in a Name? For a Business . . . Oh, Everything.
A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
Tesla Removes 'Motors' From Its Name
Elon Musk is building an energy company, cars are just a small part of that now.
The Biggest Company Name Changes (Infographic)
Did you know that Pepsi used to be called 'Brad's Drink'?
How To Name Your Startup
The name is often associated with an image that you can relate to. This holds true for a brand name or in this case "the name of your startup".