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Business Name

Starting a Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.

More From This Topic

Business Name

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Business Name

8 Ways to Pick a Great Name for Your Business

It's just as important as naming your baby.
Naming a Business

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
Infographics

The Do's and Don'ts of Naming Your Business (Infographic)

There's a lot that goes into a company's name.
Business Name

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
Tesla

Tesla Removes 'Motors' From Its Name

Elon Musk is building an energy company, cars are just a small part of that now.
Infographics

The Biggest Company Name Changes (Infographic)

Did you know that Pepsi used to be called 'Brad's Drink'?
Trademarks

3 Things I Learned After Having to Change My Business Name

Reminder: Do a trademark search before you decide on your business's name.
Small Business Heroes

The 6 Biggest Startup Mistakes Entrepreneurs Make

The worst mistakes are also completely avoidable.