Business Name

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

Tatiana Dumitru

· 6 min read

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

Brad Flowers

· 6 min read

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

Brad Flowers

· 6 min read

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

Brad Flowers

· 6 min read

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

Phil Davis

· 9 min read

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.

Darpan Munjal

· 4 min read

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

Kate Taylor

· 1 min read

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

Jake McKenzie

· 6 min read

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.

Darpan Munjal

· 7 min read

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

· 8 min read

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.

Jason Feifer

· 4 min read

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Jason Feifer

· 2 min read