Business Name

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Branding

Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.

Starting a Business

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

Starting a Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

Marketing

Learn From Mercedes-Benz's Reputation-Damaging Mistake in the Chinese Market

Your business's name is even more important than you may think.

Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Branding

7 Ways to Make an Unforgettable Business Name

Want people to remember your business's name? These seven strategies can help.

Marketing

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

Branding

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

Branding

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

Branding

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

Starting a Business

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.

Business News

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

Starting a Business

Five Reasons You Should Optimise Your Business Name

Rather than guess at a business's domain name, people use search engines like Google to find brands.

Branding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

Starting a Business

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.