Business Name

News and Articles About Business Name

The Biggest Company Name Changes (Infographic)
Infographics

The Biggest Company Name Changes (Infographic)

Did you know that Pepsi used to be called 'Brad's Drink'?
Rose Leadem
3 Things I Learned After Having to Change My Business Name
Trademarks

3 Things I Learned After Having to Change My Business Name

Reminder: Do a trademark search before you decide on your business's name.
Susan O'Malley
The 6 Biggest Startup Mistakes Entrepreneurs Make
Startup Mistakes

The 6 Biggest Startup Mistakes Entrepreneurs Make

The worst mistakes are also completely avoidable.
Jacqueline Whitmore
What's in a Name? Maybe Everything. Maybe Not So Much.
Business Name

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
Business Name

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Stephen J. Bronner
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Entrepreneur Network

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
Branding

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
John Brubaker
Your New Business Name Should Be Memorable, Spell-able and Available
Business Name

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Nellie Akalp
How Flipora Became Rover Without Confusing 30 Million People
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
8 Business Name Mistakes That Investors Hate to See
Business Name

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Martin Zwilling
A Business Name vs. a Trademark: Do You Know the Difference?
Trademarks

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Nellie Akalp
In Auction for RadioShack Name, Highest Bid Stands at $15 Million
Bankruptcy

In Auction for RadioShack Name, Highest Bid Stands at $15 Million

The auction also includes the bankrupt electronic retailer's customer data.
The Name Game: Christening Your Business for Success
Naming a Business

The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
How to Choose a Great Name for Your New Business
Starting a Business

How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.
The Staff of Entrepreneur Media, Inc.