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Naming a Business

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
Infographics

The Do's and Don'ts of Naming Your Business (Infographic)

There's a lot that goes into a company's name.
Business Name

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
Tesla

Tesla Removes 'Motors' From Its Name

Elon Musk is building an energy company, cars are just a small part of that now.
Infographics

The Biggest Company Name Changes (Infographic)

Did you know that Pepsi used to be called 'Brad's Drink'?
Trademarks

3 Things I Learned After Having to Change My Business Name

Reminder: Do a trademark search before you decide on your business's name.
Startup Mistakes

The 6 Biggest Startup Mistakes Entrepreneurs Make

The worst mistakes are also completely avoidable.
Business Name

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Business Name

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Entrepreneur Network

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
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