Business Name

Human Resources

Want to Be a Great CEO? Start By Managing Your Reputation

A CEO's reputation is tied to their company's success, so they must manage well, communicate clearly and provide expert guidance to build trust and handle crises.

By Ross Kernez

Building a Business

Is Your Business Name Legal? Find Out With This Simple 3-Step Analysis

By Nellie Akalp

Building a Business

Finding Unique Business and Domain Names Is Harder Than Ever — Here’s How to Pick One That Stands Out

By Tonia Ryan

Business Operations & Logistics

How to Control the Google Search Results for Your Name

By Jeremy Knauff

Building a Business

Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.

By Andrew Reiner

Building a Business

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

By Tatiana Dumitru

Marketing

Learn From Mercedes-Benz’s Reputation-Damaging Mistake in the Chinese Market

Your business's name is even more important than you may think.

By Timothy Carter

Marketing

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

By Tatiana Dumitru

Business Branding

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

By Brad Flowers

Business Branding

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

By Brad Flowers

Business Branding

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

By Brad Flowers

Business Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

By Brad Flowers

Business Branding

7 Ways to Make an Unforgettable Business Name

Want people to remember your business's name? These seven strategies can help.

By Brad Flowers

Building a Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

By Phil Davis

Building a Business

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.

By Darpan Munjal

Building a Business

Why the ‘A’ in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

By Kate Taylor

Business Branding

Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t

Weight Watchers is repeating a classic psychological blunder.

By Jake McKenzie

Building a Business

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.

By Darpan Munjal