Business Name

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Brad Flowers

· 5 min read

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.

Brad Flowers

· 6 min read

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

Phil Davis

· 9 min read

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.

Darpan Munjal

· 4 min read

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

Kate Taylor

· 1 min read

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

Jake McKenzie

· 6 min read

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.

Darpan Munjal

· 7 min read

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

· 8 min read

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.

Jason Feifer

· 4 min read

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Jason Feifer

· 2 min read

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.

Gene Marks

· 4 min read

8 Ways to Pick a Great Name for Your Business

It's just as important as naming your baby.

Patrick Bet-David

· 2 min read