Business Name

News and Articles About Business Name

What's in a Name? Maybe Everything. Maybe Not So Much.
Marketing Bootcamp

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
Ready To Launch

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Stephen J. Bronner
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Marketing Bootcamp

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
Marketing Bootcamp

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
John Brubaker
Your New Business Name Should Be Memorable, Spell-able and Available
Business Optimization

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Nellie Akalp
How Flipora Became Rover Without Confusing 30 Million People
Marketing Bootcamp

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
8 Business Name Mistakes That Investors Hate to See
Ready To Launch

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Martin Zwilling
A Business Name vs. a Trademark: Do You Know the Difference?
Ready To Launch

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Nellie Akalp
In Auction for RadioShack Name, Highest Bid Stands at $15 Million
Bankruptcy

In Auction for RadioShack Name, Highest Bid Stands at $15 Million

The auction also includes the bankrupt electronic retailer's customer data.
The Name Game: Christening Your Business for Success
Make More Happen

The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
How to Choose a Great Name for Your New Business
Starting a Business

How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.
The Staff of Entrepreneur Media, Inc.
A Great Name Tells You More Than Just What the Company Does
Make More Happen

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Aaron Keller
6 Memory Factors to Consider as You Craft Your Business Name
Marketing Bootcamp

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
Make More Happen

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Yoav Vilner