Business Name
Finding Unique Business and Domain Names Is Harder Than Ever — Here's How to Pick One That Stands Out
Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability decrease. Here's how to find the right ones.
How to Control the Google Search Results for Your Name
Harness the power of SEO to take control of the search results when people look you up on Google.
How to Name a Business: 7 Helpful Tips
Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.
Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
5 Common Challenges Entrepreneurs Face When Creating a Brand Name
Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.
Learn From Mercedes-Benz's Reputation-Damaging Mistake in the Chinese Market
Your business's name is even more important than you may think.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
7 Ways to Make an Unforgettable Business Name
Want people to remember your business's name? These seven strategies can help.
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Compiling Your Brainstorming Results into Real Business Names
Here's one way to take all your business name ideas and narrow your options to something workable.
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.
3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
3 Popular Business-Naming Habits Worth Breaking
One-size-fits-all wisdom doesn't always apply to a wide range of businesses.
Why the 'A' in Chick-fil-A Is Capitalized
There's a hidden message in Chick-fil-A's logo.