About Jake McKenzie
Jake Mackenzie is the CEO of Intermark Group, an integrated marketing firm in Birmingham, Ala. He holds a BA in psychology and political science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.
More From Jake McKenzie
Rebranding
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.