Jake McKenzie

Jake McKenzie

CEO at Intermark Group

Jake Mackenzie is the CEO of Intermark Group, an integrated marketing firm in Birmingham, Ala. He holds a BA in psychology and political science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.

https://www.intermarkgroup.com/

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Rebranding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

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