Building a Business
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
Business Name | Page 2
Building a Business
Your New Business Name Should Be Memorable, Spell-able and Available
By Nellie Akalp
Building a Business
A Business Name vs. a Trademark: Do You Know the Difference?
One gives you protection in your state only; the other gives protection in all 50.
By Nellie Akalp
Business News
In Auction for RadioShack Name, Highest Bid Stands at $15 Million
The auction also includes the bankrupt electronic retailer's customer data.
By Reuters
Building a Business
The Name Game: Christening Your Business for Success
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
By Cindy Yang
Building a Business
How to Choose a Great Name for Your New Business
Follow these tips to create a name that embodies exactly what you want your new business to represent.
Building a Business
A Great Name Tells You More Than Just What the Company Does
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
By Aaron Keller
Marketing
6 Memory Factors to Consider as You Craft Your Business Name
Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
By Aaron Keller
Business Branding
Here’s Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
By Yoav Vilner
Building a Business
Your Brand Depends on Your Great Business Name Being Protected
Here are six strategies to craft a name that grabs attention, but not for legal reasons.
By Aaron Keller
Building a Business
Get Over the Business-Naming Hump With These 5 Strategies
For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
By Peter Gasca
Business Operations & Logistics
5 Must-Use Tools for Brainstorming Company Names
Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
Building a Business
7 Terrible Naming Mistakes Entrepreneurs Make
Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
Building a Business
Does the Name of Your Company Matter?
Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.
By Ilya Pozin
Marketing
How I Finally Snagged My Dream Domain Name
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Building a Business
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
By Kate Taylor
Building a Business
How to Name Your Startup
Three tips for accomplishing one of the most important and difficult parts of launching a business.
Building a Business
3 Tips for Naming Your Business in the Modern, Mobile World
Before you spend hours agonizing over what to call your company, consider these three tips.
By Peter Gasca
Business News
U.S. Deals Harsh, But Not Fatal, Blow Against Washington Redskins
Patent office rules that NFL team's name is 'disparaging' to Native Americans.
By Jaia Thomas
Business Legal
3 Routes to Register Your Business Name
Your name is your brand, so it's important to protect it. Oh, and it's the law.
By Nellie Akalp
Business News
How Entrepreneurs Can Avoid Microsoft’s SkyDrive Trademark Misstep
Follow these expert tips for naming your startup and protecting your brand from trademark infringement.
By Ashley Lee
Building a Business
3 Common Mistakes to Avoid When Naming Your Business
Here's a look at three entrepreneurs who have changed company names and the lessons they learned.
By Alina Dizik
Marketing
How to Brainstorm a Great Business Name
The right name for your company is out there. Here's how to find it.
Building a Business
How to Name a Business: 7 Helpful Tips
Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.
By Yanik Silver
Building a Business
A Quick Guide to Naming Your Business
How to decide what your business name should say about you and your company.
Business News
Register, Protect and Defend
How to stake and protect your claim when it comes to intellectual property.
Building a Business
How to Name a Business
What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
Building a Business
How to Name — or Re-Name — Your Business
A seven-point primer for creating compelling business names and avoiding major mistakes
By Jeff Wuorio