founder of S.W. Basics
Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.
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What People Don't Tell Entrepreneurs About Investors
They are basically all the same. Here is what I am doing about it.
The Challenges of Doing the Publicity Circuit for Your Business
Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
What Balance Really Means When You're an Entrepreneur
Work-life balance doesn't necessarily equate to long walks, intense meditations, cleanses and bubble baths with glasses of red wine on weekends.
Want to Land a Massive Retail Deal? Be Careful What You Wish For.
While many entrepreneurs would love to be in the Targets and Walmarts of the world, it can be an extremely stressful time.
The Trouble With Scaling for 'Hand-Crafted' Entrepreneurs
The last thing an entrepreneur ever wants to say is 'I'm sorry we can't take that order for 10,000 units, because we can't make it all in time.'
Growing Pains: How Expansion Causes Startups to Lose Customers
The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
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