Adina Grigore

Adina Grigore

founder of S.W. Basics

Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.

What I Learned From Being an Accidental Copycat
The Grind

What I Learned From Being an Accidental Copycat

Did Melania plagiarize Michelle (and, if so, why her instead of Pat Nixon or Nancy Reagan?) or are we all just recycling and reusing good lines?
How to Deal With a Quitter
Performance Ignited

How to Deal With a Quitter

It can be disheartening when someone quits your company, the one you built and believe in. Here is how to handle it with grace.
What People Don't Tell Entrepreneurs About Investors
The Grind

What People Don't Tell Entrepreneurs About Investors

They are basically all the same. Here is what I am doing about it.
What It's Like to Transition From Founder to CEO
Radicals & Visionaries

What It's Like to Transition From Founder to CEO

It's about getting your head out of the clouds and your feet planted firmly on the ground.
The Challenges of Doing the Publicity Circuit for Your Business
Marketing Bootcamp

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Zen and the Art of Talking Smack
The Grind

Zen and the Art of Talking Smack

Every young company goes through this smack-talking phase, but it's important to make sure to think through where criticisms are coming from and that they really matter.
What Balance Really Means When You're an Entrepreneur
The Grind

What Balance Really Means When You're an Entrepreneur

Work-life balance doesn't necessarily equate to long walks, intense meditations, cleanses and bubble baths with glasses of red wine on weekends.
The Crossroads of Profitability: What Now?
The Grind

The Crossroads of Profitability: What Now?

For entrepreneurs, finally getting into the black is a huge accomplishment. But it can also be a stressful problem.
How to Write a Book While Running Your Startup
Make More Happen

How to Write a Book While Running Your Startup

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Want to Land a Massive Retail Deal? Be Careful What You Wish For.
The Grind

Want to Land a Massive Retail Deal? Be Careful What You Wish For.

While many entrepreneurs would love to be in the Targets and Walmarts of the world, it can be an extremely stressful time.
The Trouble With Scaling for 'Hand-Crafted' Entrepreneurs
The Grind

The Trouble With Scaling for 'Hand-Crafted' Entrepreneurs

The last thing an entrepreneur ever wants to say is 'I'm sorry we can't take that order for 10,000 units, because we can't make it all in time.'
How I Finally Snagged My Dream Domain Name
Marketing Bootcamp

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Growing Pains: How Expansion Causes Startups to Lose Customers
The Grind

Growing Pains: How Expansion Causes Startups to Lose Customers

The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
How to Get Your Startup Past the Debbie Downers
Radicals & Visionaries

How to Get Your Startup Past the Debbie Downers

After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business
The Grind

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.