Adina Grigore

founder of S.W. Basics

Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.

Latest

Growing a Business

The Problem With Founder Paranoia

It can be extremely challenging for entrepreneurs to give up control, but in order to grow, you need to learn to delegate.

Health & Wellness

Let's Stop Fetishizing Entrepreneurs' Hours

Working 18-hour days is not a badge of honor. Instead of being a success strategy, it will only lead to fatigue and burn out.

Growing a Business

What I Learned From Being an Accidental Copycat

Did Melania plagiarize Michelle (and, if so, why her instead of Pat Nixon or Nancy Reagan?) or are we all just recycling and reusing good lines?

Employee Experience & Recruiting

How to Deal With a Quitter

It can be disheartening when someone quits your company, the one you built and believe in. Here is how to handle it with grace.

Buying / Investing in Business

What People Don't Tell Entrepreneurs About Investors

They are basically all the same. Here is what I am doing about it.

Growing a Business

What It's Like to Transition From Founder to CEO

It's about getting your head out of the clouds and your feet planted firmly on the ground.

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