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Celebrity Endorsement

Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

How Berner Built a Cannabis Brand Empire

The rapper got his start checking IDs at a pot shop. Now his Cookies brand is baking up a fortune.

Medterra CBD Signs Pro Golfers as Brand Ambassadors

This is as mainstream as it gets.

Joe Rogan Is the Supreme Cannabis Brand Advocate

He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.

23 Celebrities in the Cannabiz

From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.

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Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
Celebrity Endorsement

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
News and Trends

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.
Entrepreneurial Psychology

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.
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4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
Client Relationship Management

5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.
Celebrity Endorsement

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.