Selena Gomez Is Cool With Her New Ice Cream Line

The pop star is the latest celebrity to jump on the ice cream train.

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By Jonathan Small • Sep 2, 2020

When she was growing up, Selena Gomez was a big fan of the iconic New York City ice cream parlor Serendipity3. Now she's teaming up with Serendipity Brands to create her own personal flavor.

Cookies & Cream Remix consists of pink vanilla ice cream, cookie bites, and chocolate fudge. In an interesting cross-mediums marketing move, the singer has teamed up with K-Pop artists BLACKPINK to release the song "Ice Cream" to help promote her foray into the frozen food aisle.

Ice Cream is the new bottled water

Over the past few years, it seemed like every celebrity was coming out with a bottled water brand. Gwyneth Paltrow has Flow, The Rock has Voss, and the Kardashians have Essentia. Now celebrity-endorsed ice cream is all the rage.

Gomez is just the latest star to attach her name to an ice cream brand. Desus Nice and The Kid Mero, hosts of Desus & Mero recently released a six-flavor "bodega capsule" bundle with ice cream purveyor, OddFellows Ice Cream. Last year, Dwayne Johnson released his Dwanta Claus Holiday Pack for craft ice cream company Salt & Straw. Bradley Cooper has endorsed Haagen-Daz. And even senator Bernie Sanders has his own Ben & Jerry's flavor called Bernie's Back.

Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief of Green Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, and Write About Now podcasts. Jonathan is the founder of Strike Fire Productions, a premium podcast production company. He had held editing positions at Glamour, Stuff, Fitness, and Twist Magazines. His stories have appeared in The New York Times, TV Guide, Cosmo, Details, and Good Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

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