Get All Access for $5/mo

Selena Gomez Is Cool With Her New Ice Cream Line The pop star is the latest celebrity to jump on the ice cream train.

By Jonathan Small

When she was growing up, Selena Gomez was a big fan of the iconic New York City ice cream parlor Serendipity3. Now she's teaming up with Serendipity Brands to create her own personal flavor.

Cookies & Cream Remix consists of pink vanilla ice cream, cookie bites, and chocolate fudge. In an interesting cross-mediums marketing move, the singer has teamed up with K-Pop artists BLACKPINK to release the song "Ice Cream" to help promote her foray into the frozen food aisle.

Ice Cream is the new bottled water

Over the past few years, it seemed like every celebrity was coming out with a bottled water brand. Gwyneth Paltrow has Flow, The Rock has Voss, and the Kardashians have Essentia. Now celebrity-endorsed ice cream is all the rage.

Gomez is just the latest star to attach her name to an ice cream brand. Desus Nice and The Kid Mero, hosts of Desus & Mero recently released a six-flavor "bodega capsule" bundle with ice cream purveyor, OddFellows Ice Cream. Last year, Dwayne Johnson released his Dwanta Claus Holiday Pack for craft ice cream company Salt & Straw. Bradley Cooper has endorsed Haagen-Daz. And even senator Bernie Sanders has his own Ben & Jerry's flavor called Bernie's Back.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.