Celebrity Endorsement

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.

Matthew Wilson

· 4 min read

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.

Lindsay Friedman

· 3 min read

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.

Melissa Chu

· 6 min read

4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.

Deep Patel

· 6 min read

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?

David Hagenbuch

· 6 min read

5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.

Derek Newton

· 5 min read

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.

Kristin Marquet

· 2 min read

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.

Carly Okyle

· 3 min read

7 Tips to Take Your Personal Brand to Celebrity Status

By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.

Kelsey Humphreys

· 6 min read

Meet the 5 Most Influential Dogs on the Internet (Infographic)

These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.

Laura Entis

· 1 min read

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.

Tracey Wallace

· 7 min read

Brand Power: Nike Signs Lebron James to Lifetime Deal

The deal is the biggest in Nike's history, reports CNBC.

Jacob Pramuk

· 2 min read