Celebrity Endorsement
More Posts on Celebrity Endorsement
How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur
In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.
'There Is No Room for Fakeness and Lies and Manipulation': Shawn Mendes and Nicholas Reichenbach Reveal What It Takes for a Business Partnership to Succeed
The Flow Water founder and singer-songwriter discuss the needs of the next generation of consumers.
Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.
Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
Selena Gomez Is Cool With Her New Ice Cream Line
The pop star is the latest celebrity to jump on the ice cream train.
To Chiku, Love Virat
From Kohli's letter to his younger self on his birthday, we pick three words and see how these have shaped up brand Virat.
Here Are 5 Celebrities Who Are Investing In The Startup Ecosystem
With the growing startup ecosystem, several popular personalities are looking to grab a slice of the pie
Why Having a VIP Backer Like John Legend Can Boost Your Business
Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
Exploring Mithila Palkar's Other Side of the Journey
From not having a plan to becoming the quintessential influencer, here's how Mithila Palkar became a 'Rising Star'
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
How These Legacy Footwear Brands are Adopting New Trends
According to a KPMG report, the footwear sector has the potential to grow up to $80 billion, or eight times its present size by 2030.
From Textile to Tech: This Third-generation Business Knows the Need of the Hour
The CEO says bandwidth and data are probably more important to the millennials than good clothing, food or shelter
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.