Celebrity Endorsement

Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.

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