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More Posts on Celebrity Endorsement
Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
12-time Olympic medalist Ryan Lochte is the latest addition to the list.
Before you can create strategies to connect with people, you need to understand what motivates them.
Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.
These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.