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Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business
Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
Kara Goldin | 8 min read
How Berner Built a Cannabis Brand Empire

How Berner Built a Cannabis Brand Empire

The rapper got his start checking IDs at a pot shop. Now his Cookies brand is baking up a fortune.
Jonathan Small | 6 min read
Medterra CBD Signs Pro Golfers as Brand Ambassadors

Medterra CBD Signs Pro Golfers as Brand Ambassadors

This is as mainstream as it gets.
Peter Page | 3 min read
Joe Rogan Is the Supreme Cannabis Brand Advocate

Joe Rogan Is the Supreme Cannabis Brand Advocate

He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.
Eric Weinberg | 7 min read
23 Celebrities in the Cannabiz

23 Celebrities in the Cannabiz

From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.
Patrick Carone | 13 min read

More From This Topic

Coming Soon to a Dispensary Near You: Jimmy Buffett's Coral Reefer

Coming Soon to a Dispensary Near You: Jimmy Buffett's Coral Reefer

Parrotheads were pro-marijuana long before it was legal.
dispensaries.com | 3 min read
Find an Athlete to Market Your Brand With This Matchmaking App
Celebrity Endorsement

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
Jessica Abo | 2 min read
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
Celebrity Endorsement

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Matthew Wilson | 4 min read
Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks
News and Trends

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.
Lindsay Friedman | 3 min read
5 Psychology-Based Methods to Connect With Your Audience
Entrepreneurial Psychology

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.
Melissa Chu | 6 min read
4 Tips From the Founder of a Beyoncé-Backed Startup
Startup Tips

4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.
Deep Patel | 6 min read
Athletes' 'Flops' Bruise Their Brands
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
David Hagenbuch | 6 min read
5 Tips for Managing Celebrity Clients
Client Relationship Management

5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.
Derek Newton | 5 min read
10 Ways to Get a Celebrity to Use Your Product
Celebrity Endorsement

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Kristin Marquet | 2 min read
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Carly Okyle | 3 min read