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Celebrity Endorsement

23 Celebrities in the Cannabiz

23 Celebrities in the Cannabiz

From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.
Patrick Carone | 13 min read
Coming Soon to a Dispensary Near You: Jimmy Buffett's Coral Reefer

Coming Soon to a Dispensary Near You: Jimmy Buffett's Coral Reefer

Parrotheads were pro-marijuana long before it was legal.
dispensaries.com | 3 min read
Find an Athlete to Market Your Brand With This Matchmaking App

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
Jessica Abo | 2 min read
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Matthew Wilson | 4 min read
Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.
Lindsay Friedman | 3 min read

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5 Psychology-Based Methods to Connect With Your Audience
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5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.
Melissa Chu | 6 min read
5 Research-Backed Tips to Increase Online Sales
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5 Research-Backed Tips to Increase Online Sales

Build it, and they will come? No, you have to work for it.
John Stevens | 6 min read
4 Tips From the Founder of a Beyoncé-Backed Startup
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4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.
Deep Patel | 6 min read
Athletes' 'Flops' Bruise Their Brands
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
David Hagenbuch | 6 min read
5 Tips for Managing Celebrity Clients
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5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.
Derek Newton | 5 min read
10 Ways to Get a Celebrity to Use Your Product
Celebrity Endorsement

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Kristin Marquet | 2 min read
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Carly Okyle | 3 min read
Nike Drops Maria Sharapova After She Fails Drug Test
Celebrity Endorsement

Nike Drops Maria Sharapova After She Fails Drug Test

The five-time grand slam champion and the highest paid woman in sports will be provisionally suspended starting March 12.
Reuters | 5 min read
Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments
Nike

Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments

The tone of the comments and the subsequent apology from the boxer was too little, too late for Nike.
John Kell | 2 min read
7 Tips to Take Your Personal Brand to Celebrity Status
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7 Tips to Take Your Personal Brand to Celebrity Status

By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.
Kelsey Humphreys | 6 min read