Celebrity Endorsement

How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur

In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.

Dr. Rod Berger

Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.

Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.

Selena Gomez Is Cool With Her New Ice Cream Line

The pop star is the latest celebrity to jump on the ice cream train.

To Chiku, Love Virat

From Kohli's letter to his younger self on his birthday, we pick three words and see how these have shaped up brand Virat.

Here Are 5 Celebrities Who Are Investing In The Startup Ecosystem

With the growing startup ecosystem, several popular personalities are looking to grab a slice of the pie

Shreya Ganguly

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

Kara Goldin

Exploring Mithila Palkar's Other Side of the Journey

From not having a plan to becoming the quintessential influencer, here's how Mithila Palkar became a 'Rising Star'

Aastha Singal

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

Jessica Abo

How These Legacy Footwear Brands are Adopting New Trends

According to a KPMG report, the footwear sector has the potential to grow up to $80 billion, or eight times its present size by 2030.

Sugandh Bahl

From Textile to Tech: This Third-generation Business Knows the Need of the Hour

The CEO says bandwidth and data are probably more important to the millennials than good clothing, food or shelter

Nidhi Singh

If You Want Your Concept to Work, Hire a Celebrity

The process of building brand through celebrity involves lots of money and risk.

Nidhi Singh