Celebrity Endorsement
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks
12-time Olympic medalist Ryan Lochte is the latest addition to the list.
5 Psychology-Based Methods to Connect With Your Audience
Before you can create strategies to connect with people, you need to understand what motivates them.
4 Tips From the Founder of a Beyoncé-Backed Startup
With the right preparation, anybody can achieve success and attract big-name investors.
Athletes' 'Flops' Bruise Their Brands
What's up with LeBron James' and Steph Curry's bad-boy behavior?
5 Tips for Managing Celebrity Clients
Building a business around high-profile clients can be rewarding, but it's not easy.
10 Ways to Get a Celebrity to Use Your Product
A celebrity endorsement can increase brand awareness and influence sales.
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
7 Tips to Take Your Personal Brand to Celebrity Status
By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.
Meet the 5 Most Influential Dogs on the Internet (Infographic)
These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
