Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

Kara Goldin

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

Jessica Abo

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.

Matthew Wilson

Lochte, Sharapova, Woods: When Scandals Attack Athlete Paychecks

12-time Olympic medalist Ryan Lochte is the latest addition to the list.

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.

Melissa Chu

4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.

Deep Patel

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?

David Hagenbuch

5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.

Derek Newton

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.

Carly Okyle

7 Tips to Take Your Personal Brand to Celebrity Status

By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.

Meet the 5 Most Influential Dogs on the Internet (Infographic)

These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.

Laura Entis