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Celebrity Endorsement

Celebrity Endorsement

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Celebrities

Meet the 5 Most Influential Dogs on the Internet (Infographic)

These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.
Celebrity Endorsement

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
Nike

Brand Power: Nike Signs Lebron James to Lifetime Deal

The deal is the biggest in Nike's history, reports CNBC.
Influencers

How a Hover-Board Company Built a Multi-Million Dollar Brand With Social Media

Uwheels has remained the industry leader -- here is how it achieved that position and continues to stay on the top, all without spending a single dollar on advertising
Real Estate

Star of 'Million Dollar Listing' Says Anyone Can Make Money in Real Estate

Mega investor Josh Altman gives 5 ways busy entrepreneurs can make money on the side as real-estate investors -- even without a license or experience.
Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Celebrities

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.