Celebrity Endorsement - Page: 2

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.

Robert Tuchman

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.

Nate Birt

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?

David Hagenbuch

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.

Adam Callinan