Business News
‘Follow Your Nose’: The Hot New Christmas Gift Is a Massive Fruit Loop
Just in time for the holidays, art collective MSCHF drops their latest product — a single, 930-calorie Fruit Loop. Kellogg's isn't pleased.
Cereal
Business News
Popular Cereal Brand to Reimburse Customers Who Overpaid During Shortage
Amid the shortage, third-party sellers were reportedly selling the cereal for more than $100.
By Justin Chan
Building a Business
The Makers of Exo Cricket Bars Are Launching a Line of Cereal That’s High in Protein and Low in Sugar
Magic Spoon will appeal to consumer's nostalgia for Saturday morning with a health bent.
Marketing
Kellogg’s Is Opening a Cereal Cafe in New York — Start Up Your Day Roundup
Plus: Walmart is making a month of free shipping available to everyone.
By Grace Reader
Business News
Yum? Kellogg Will Soon Release Soda-Flavored Pop-Tarts.
In a time when food companies are going natural, the cereal company seems to be betting on decadence.
By John Kell
Marketing
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Business News
FDA Investigating Video of Man Peeing on Assembly Line at Kellogg Factory
But don't worry, barely any of the food was affected, company spokesperson says.
By Reuters
Business News
Food Blogger Strikes Again, Taking On Chemicals in Cereal
After success with chains such as Subway and Chick-fil-A, Vani Hari is taking on the cereal industry.
By Kate Taylor
Buying a Franchise
Taco Bell’s New Strategy in the Breakfast Wars: Protein Power
Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.
By Kate Taylor
Thought Leaders
Breaking Into a Tough Market? Lessons From ‘Cereal’ Entrepreneurs
There's opportunity in every industry, including the established ones, like breakfast cereal. To find success, you just need to think strategically.
By Neil Parmar