Business News

'Follow Your Nose': The Hot New Christmas Gift Is a Massive Fruit Loop

Just in time for the holidays, art collective MSCHF drops their latest product — a single, 930-calorie Fruit Loop. Kellogg's isn't pleased.


¿Cereal con jugo de naranja? Así celebrará Tropicana el Día Internacional del Jugo de Naranja

Tropicana Crunch es un cereal de almendra y miel diseñado para comerse con jugo de naranja, combinación que han probado más de 15 millones de personas en Estados Unidos.


Cereal with orange juice? This is how Tropicana will celebrate International Orange Juice Day

Tropicana Crunch is an almond and honey cereal designed to be eaten with orange juice, a combination that has been tried by more than 15 million people in the United States.

Business News

General Mills Continues to Show Why It's a Fortress Stock

There are some stocks that fall into the category of fortress stocks. General Mills is one of them. With the stock likely to move higher, investors have an intriguing buying...

Business News

Over 1,000 Kellogg's US Cereal Plant Workers Go on Strike Over Cut to Benefits and Pay

The food manufacturing company has been at loggerheads with union members for more than a year over a dispute involving a cut to pay and benefits.

Business News

Popular Cereal Brand to Reimburse Customers Who Overpaid During Shortage

Amid the shortage, third-party sellers were reportedly selling the cereal for more than $100.


Marca de cereales popular para reembolsar a los clientes que pagaron en exceso durante la escasez

En medio de la escasez, los vendedores externos vendían el cereal por más de $ 100.

Growing a Business

The Makers of Exo Cricket Bars Are Launching a Line of Cereal That's High in Protein and Low in Sugar

Magic Spoon will appeal to consumer's nostalgia for Saturday morning with a health bent.

Growth Strategies

The Brand Which Will be Nimble to Change Will Win Believes this Next-Gen Leader

"We are now a consumer-centric brand which is leading us into the next gen of consumers," says Aditya Bagri


Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup

Plus: Walmart is making a month of free shipping available to everyone.

Business News

Yum? Kellogg Will Soon Release Soda-Flavored Pop-Tarts.

In a time when food companies are going natural, the cereal company seems to be betting on decadence.


Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.

Business News

FDA Investigating Video of Man Peeing on Assembly Line at Kellogg Factory

But don't worry, barely any of the food was affected, company spokesperson says.

Health & Wellness

Food Blogger Strikes Again, Taking On Chemicals in Cereal

After success with chains such as Subway and Chick-fil-A, Vani Hari is taking on the cereal industry.


Taco Bell's New Strategy in the Breakfast Wars: Protein Power

Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.