Cereal with orange juice? This is how Tropicana will celebrate International Orange Juice Day

Tropicana Crunch is an almond and honey cereal designed to be eaten with orange juice, a combination that has been tried by more than 15 million people in the United States.

learn more about Entrepreneur en Español

By Entrepreneur en Español

tropicanacrunch.com

This article was translated from our Spanish edition.

There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn't matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana , the North American manufacturer of fruit drinks, challenges that idea with the launch of Tropicana Crunch , an almond and honey cereal that should be eaten with orange juice.

And it is not a simple occurrence: the brand says it has consulted a study by Wakefield Research that confirms that more than 15 million people in the United States have tried this combination and that more than 52 million would be willing to do so . Through a press release, the company explained: "Half of the adults who poured orange juice on their cereal did so because they thought it would taste good, and more than one in three who tried it did so because they loved it." orange juice and they thought it would be a good combination."

Tropicana Crunch is made with powdered milk, buttermilk and honey and will be launched on Wednesday, May 4 in the framework of International Orange Juice Day and the launch challenges consumers to prepare their minds and cereal plates. for an "unforgettable breakfast experience". The company did not explain if it is a limited edition or a product that will remain on the market for a longer time. Would you cheer up?

This is not the first time that Tropicana has surprised the market with a product that breaks paradigms. Just a few months ago, the company launched a limited edition of orange-flavored toothpaste on the market in partnership with the company Dynamic Blending Specialists to celebrate National Tooth Brushing Day (November 1 in the United States).
Entrepreneur en Español

Entrepreneur Staff

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Money & Finance

What Is a Good Credit Score and How Do I Get One?

Is bad credit holding you back? This article explains what constitutes a good credit score and how to raise your score if it's low.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business News

The 'Airbnbust' Proves the Wild West Days of Online Vacation Rentals Are Over

Airbnb recently reported that 2022 was its first profitable year ever. But the deluge of new listings foreshadowed an inevitable correction.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.