Since its launch in 2012, the company has expanded into motorbike hailing, carpooling and delivery.
Use social media to research your customers, yes, but also research your competition.
Competition is one of the greatest motivators, because it pushes you to do your best.
Don't let fear of competitors dampen your launch plan. Instead, use them as case studies to build a better product and company.
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
There's room for other players even if Uber is dominant.
Mercedes-Benz maker Daimler is embracing Silicon Valley management techniques in a drive to speed up decision-making, empower staff and fend off new rivals.
Most people are very concerned about being different or knowing the least of everyone in the room when it comes to meetings. Sales professionals use the circumstance to their competitive advantage.
A new acquisition could mean more of a focus on ads.
Rio Olympics 2016
Listen to Olympians and you'll hear much that is useful in the world of business.
Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
The key to a successful app is knowing what else is out there and finding a way to get ahead.
Make More Happen
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
And four other business lessons I was reminded of after spending two weeks in southeast Asia.