Consumer Habits

The Challenge of Creating Consumer Habits

Akshay Ahooja, CEO and Co-Founder of Trainiac, talks about how he bootstrapped his company.

David Meltzer

· 1 min read

5 Email-Marketing Strategies to Conquer Consumer Inaction

Start creating list segments based on actions users don't take.

Susan Gunelius

· 5 min read

Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.

Patrick Carone

· 5 min read

U.S. Coffee Consumption by the Numbers (Infographic)

National Coffee Day is Sept. 29. Here are the states with the most and least expensive lattes, the best and worst tippers and more.

Hayden Field

· 1 min read

How to be an Entrepreneur in 2030

Sure, technology will keep evolving but so will the psychology of the entrepreneurs and their customers.

Howard S. Dvorkin

· 5 min read

10 Forces That Have Caused the Packaged Food Startup Explosion

The consumer packaged goods industry today is seeing an explosion of innovation and revolution.

Nicky Jackson

· 6 min read

This Freaky Pear Reveals a Lot About Today's Consumers

A new study reveals that younger consumers with low incomes are more likely to purchase an $8 novelty-shaped pear.

Rose Leadem

· 2 min read

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.

Gretchen Littlefield

· 4 min read

It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

If your product or service falls short of great, your company won't last long.

Gerard Adams

· 5 min read

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.

Chris Campbell

· 6 min read

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.

Tracey Wallace

· 9 min read

How Technology Is Reshaping American Spending Habits

As technology evolves, the innate spending habits of consumers gradually become aligned with new developments

Anna Johansson

· 5 min read