Consumer Habits

Growth Strategies

DriveArabia Founder Mashfique Chowdhury On How An Unwavering Commitment to Integrity and Honesty Has Led To His Enterprise's 20th Anniversary

"Earning a reputation in the automotive industry has certainly been the hardest part of this journey, but it eventually came once DriveArabia's audience numbers grew organically."

Personal Finance

Do This Simple Exercise to Build Better Money Habits in 2024, Says Financial Expert

A majority of Americans are living paycheck to paycheck — and a strategic shift in spending could help.

Leadership

I'm an Economist — You Need to Ask These Questions About Your Business as You Look Toward 2024.

Executives: Use these three questions as a check-up on your business heading into an uncertain future.

Branding

Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers

Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.

Science & Technology

AI Is Making Market Insights Accessible to Businesses of Any Size — Not Just the Big Names. Here's How You Can Use It.

Unbiased AI algorithms can now analyze online chatter and discover emerging product trends before they go mainstream, providing valuable insights for entrepreneurs.

Marketing

AI Is Poised to Change How We Shop: Here's What You Need to Know

From how we discover and verify products to how we interact with merchants, AI is set to rapidly change how we shop. Here's how businesses can stay competitive in the new landscape.

Business News

Is Inflation Really Cooling Off? In the Current Uncertain Economy, Smart Consumers (and Merchants) Are Adopting These New Habits

Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.

Branding

The Consumer Playbook for Today's Leading Brands: What It Truly Means to Be 'Consumer-First'

We can all benefit from doing the work it takes to build mutual trust, earn our customers' loyalty and create more impactful moments for the consumers we serve.

Branding

Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression

You need to sell a story to sell your product. The psychology of branding is the key to it.

Thought Leaders

Why We Stay in Dysfunctional Relationships When We Know It's Best To Walk Away

Once you realize you're pouring time into an unsuccessful venture, project or partnership, why is it so hard to exit and invest your time elsewhere?

Data & Recovery

How Do I Know I'm Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.

Explore how you can leverage first-party data to drive better results and make more informed decisions.

Business News

Americans Spent $14 Billion on Drunk Shopping. Are You Guilty of Sipping and Clicking?

One in six Americans is guilty of shopping under the influence, according to a new report.

Growing a Business

5 Proven Tips to Better Understand Your Audience and Drive Sales

You can't sell to your ideal buyer if you don't know the first thing about them.

Living

The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want

Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.

Growing a Business

5 Ways Retailers Can Win In a Post-Pandemic World

The pandemic shook brand loyalty, shopping habits and purchasing behaviors, but bright spots remain for retailers.