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The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.

By Gleb Tsipursky

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Opinions expressed by Entrepreneur contributors are their own.

Valentine's Day is a special occasion for lovers everywhere, and it's also a time when many people consider buying gifts for their significant others. However, according to research, men and women tend to have different preferences when it comes to Valentine's Day gifts.

For those who identify as women, the most popular gift choices tend to be things like jewelry, flowers and chocolates. These gifts are classic and romantic, and they're often seen as symbols of love and affection.

However, if you are buying a gift for someone who identifies as a man, consider buying gifts that are more novel and out-of-the-box, as research has shown that men have a higher appetite for risk than women. Also think about buying gifts that are more practical or functional, like a new tool or appliance, since men are more likely to appreciate gifts that have a clear and immediate use, and that can help them with their daily lives. A man who enjoys cooking may appreciate a new kitchen gadget or a subscription to a gourmet food delivery service. A man who is into fitness might appreciate a new gym membership or a piece of exercise equipment. A man who is into technology could appreciate a new phone or tablet.

Related: Shocking Valentine's Day Stats That Will Make You Rethink Your Marketing

Those who identify as women, on the other hand, tend to be more interested in gifts that are more personal or emotional. They often appreciate gifts that reflect a deeper understanding of their interests and passions. For example, a book, a piece of art, or a special concert ticket can be a great gift for a woman. Additionally, research has shown that women have a stronger commitment to ethical behavior, so a gift to charity on a woman's behalf might be particularly valuable. Women value gifts that promote their sense of ethical commitment. self-care and relaxation, such as a spa day or a yoga class. A woman who loves to read may appreciate a new book or a subscription to an ebook service. A woman who enjoys art may appreciate a painting or sculpture. A woman who loves music might appreciate concert tickets or a music streaming service.

It's also important to note that couples should not limit themselves to traditional Valentine's Day gifts. The holiday is about celebrating love and affection, and gifts do not have to be limited to the usual suspects. For example, an adventurous couple might enjoy a weekend getaway or a trip to a new city. A couple who enjoys home improvement projects might appreciate a gift card to a home improvement store. A couple who loves animals might appreciate a donation to a local animal shelter in their name. Experiences such as a wine-tasting or cooking class, or a hot air balloon ride can be a great way to make memories together.

Another key aspect of Valentine's Day gifts is the packaging and presentation. Putting extra thought into the packaging and presentation of the gift can make it more special and meaningful. For example, wrapping a gift in a special box or bag, or adding a personal note or card can make the gift feel even more thoughtful.

Remember that a gift does not have to be expensive to be meaningful. A simple homemade gift, such as a photo album or a scrapbook, can be just as meaningful as an expensive store-bought gift. It's also important to remember that the most important thing is not the gift itself, but the thought and effort that went into it.

In addition to buying gifts, couples should also consider spending quality time together on Valentine's Day. This could include a romantic dinner at a nice restaurant, a movie night at home, or a weekend getaway. The key is to spend time together and make the day special.

Another important thing to consider when buying gifts for Valentine's day is to avoid cognitive biases, such as confirmation bias and status quo bias. Confirmation bias is the tendency to favor information that confirms one's preconceptions and ignore information that contradicts them. This can lead to buying a gift that may not be suitable for the other person, just because it confirms one's own preferences. In contrast, status quo bias is the tendency to stick to the current situation and not try new things. This can lead to buying the same type of gift every year without considering whether it's something the other person would actually enjoy or appreciate.

To avoid these biases, couples should take the time to really think about the other person's interests, preferences and needs before buying a gift. This can mean doing some research, talking to friends or family, or even asking the other person directly. By doing so, couples can ensure that they are buying a gift that the other person will truly appreciate, rather than something that confirms their own biases or sticks to the status quo.

Valentine's Day is a special occasion for lovers everywhere and it is important to remember that those who identify as men and women tend to have different preferences when it comes to Valentine's Day gifts. Men should focus on practical and functional gifts, while women should look for gifts that are personal and emotional. By taking these differences into account, couples can make their loved ones feel truly appreciated and valued this Valentine's Day. Remember that a gift does not have to be expensive to be meaningful, and the most important thing is the thought and effort that went into it. Additionally, couples should not limit themselves to traditional Valentine's Day gifts and consider buying experiential or non-traditional gifts that align with their interests. The packaging and presentation of the gift can also add an extra touch of thoughtfulness. Don't forget to spend quality time together and make the day special. And also to avoid confirmation bias and status quo bias by considering the other person's interests, preferences and needs before buying a gift.

Gleb Tsipursky

CEO of Disaster Avoidance Experts

Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts, is a behavioral scientist who helps executives make the wisest decisions and manage risks in the future of work. He wrote the best-sellers “Never Go With Your Gut,” “The Blindspots Between Us,” and "Leading Hybrid and Remote Teams."

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