Content Marketing

News and Articles About Content Marketing

How to Use Content to Create Trust With Users
Marketing Bootcamp

How to Use Content to Create Trust With Users

It comes down to three things.
Sujan Patel
Want to Develop a Memorable Blog? Here Are 3 Keys for Doing Just That.
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Want to Develop a Memorable Blog? Here Are 3 Keys for Doing Just That.

Remember: The field out there is crowded, so you have to think strategically.
Anna Johansson
5 Content Strategy Lessons Pokémon Go Can Teach You.
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5 Content Strategy Lessons Pokémon Go Can Teach You.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
Yatin Khulbe
8 Types of Updates You Should Be Sharing With Your Social Media Followers
Marketing Bootcamp

8 Types of Updates You Should Be Sharing With Your Social Media Followers

'What's the ROI of your mother?' is the question to ask yourself, when figuring out the value potential content could have for your readers.
Sujan Patel
10 Things You Need to Learn From Apple's Marketing
Marketing Bootcamp

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
Creating Good Content Is Your Best Business Strategy
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Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Brett Relander
Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.
Marketing Bootcamp

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Andrea Huspeni
The 3 Types of Content You Should Stop Publishing Immediately
Marketing Bootcamp

The 3 Types of Content You Should Stop Publishing Immediately

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.
Neil Patel
5 Ways to Take Your Content Marketing from Good to Great
Marketing Bootcamp

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
Eric Siu
Create Brilliant Content by Harnessing the Collective Genius of Your Team
Marketing Bootcamp

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
Craig Corbett
The Dark Side of Content Marketing
Marketing Bootcamp

The Dark Side of Content Marketing

Content is king. A blood-thirsty king. Now feed him.
Mike Le
5 Content Strategies That Will Always Work
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5 Content Strategies That Will Always Work

Content marketing is here to stay. Make sure you're following these five basic strategies for creating stellar content.
Josh Denning
10 Social Media Posts That Deserve a Place in Your Content Calendar
Marketing Bootcamp

10 Social Media Posts That Deserve a Place in Your Content Calendar

These easy-to-customize structures can help you drive up engagement and attract a community of avid brand users.
Andrew Raso
6 Steps to Content That Is Easily Shared
Marketing Bootcamp

6 Steps to Content That Is Easily Shared

Make it easy for people to share your content.
Brian Sutter