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Cross Channel Marketing

It's 2019. Stop Treating Customers Like Strangers
Communication Strategies

It's 2019. Stop Treating Customers Like Strangers

Cross channel marketing is key.
Karl Wirth | 8 min read
The 6 Musts of a Successful Holiday Marketing Campaign

The 6 Musts of a Successful Holiday Marketing Campaign

Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.
Sujan Patel | 4 min read
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
1 min read
Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.
1 min read
Email Remains the Heart of Cross-Channel Marketing

Email Remains the Heart of Cross-Channel Marketing

It's nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.
Tony D’anna | 3 min read

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5 New Strategies for the New Year

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Matching the song that best fits your video amplifies your message and makes far more memorable.
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How I Went From Zero to 5,000 Email Subscribers in Six Months
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How I Went From Zero to 5,000 Email Subscribers in Six Months

And I didn't spend a dime.
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6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By
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6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By

The best marketing investment you will ever make is training and motivating the people you hire to staff your trade show booth.
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4 Mad Methods for Making Your Brand Stick Out
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If you want to come out and make a name for your business, you got to get a little weird.
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4 Ways to Increase Revenue Through a Partner Channel
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Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
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5 of Today's Marketing Trends Include Refurbished Classic Techniques
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Today's marketers are dusting off old ideas like sweepstakes and finding new ways to use email and podcasts.
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There Is Nothing Virtual About Building Relationships on Social Media
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There Is Nothing Virtual About Building Relationships on Social Media

Social media is such an astounding innovation that we forget people still connect with people, not with personas.
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