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Cross Channel Marketing

The 6 Musts of a Successful Holiday Marketing Campaign

Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.

Email Remains the Heart of Cross-Channel Marketing

It's nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.

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