Cross Channel Marketing

If you want to come out and make a name for your business, you got to get a little weird.

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.

Derek Halpern went from running a celebrity gossip site to becoming a famous name among marketers with Social Triggers.

Today's marketers are dusting off old ideas like sweepstakes and finding new ways to use email and podcasts.

Social media is such an astounding innovation that we forget people still connect with people, not with personas.

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.

These steps helped an old company achieve record growth, and they can help your business too.

To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.

Brand your success point, not your success journey. But, first, know the difference.

Just more sophisticated.

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.

This restaurant chain is known for much more than its yummy chicken.

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.

Video marketing that really resonates

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.

You can't expect people to buy from you if your content leaves them wondering about your product.

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.