Customization

Crave-Worthy Products Is How You Cut Through the Paradox of Choice

Your customers are bewildered by their options. Deliver unexpected delights to make choosing easy.

Alex Chriss

· 5 min read

3 Trends That Will Shape Crowdfunding in 2017

The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.

Jonathan Chaupin

· 3 min read

Bold, New Ecommerce Businesses Are the Ones Holding Sway in the Online Marketplace

Customers have more online choices than ever before -- and shoppers are buying into the concept.

Pratik Dholakiya

· 5 min read

At This Store, the Fitting-Room Mirrors Know All

Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.

Laura Entis

· 6 min read

Meet the Entrepreneurs Who Set Their Sights on Bringing Quality Binoculars to the U.S.

A domestic maker of binoculars takes on the best European optics, one satisfied customer at a time.

Jason Daley

· 5 min read

For the First Time Ever, 3-D Printed Pill Receives FDA Approval

Its use case is narrow, but the FDA's stamp of approval could have broader implications for the way we create customized medicine.

Laura Entis

· 2 min read

This Startup Is Bringing 3-D Printed Insoles to the NBA and the Everyday Consumer

SOLS co-founder Kegan Schouwenburg offers a look into how the 3-D printed insole maker is expanding.

Laura Entis

· 4 min read

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.

Kevin Bobowski

· 4 min read

This Strategy, Used by the Red Sox, Can Elevate You Above the Competition

What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.

John Brubaker

· 6 min read

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.

Andrew Reid

· 5 min read

McDonald's Goes 12 Months Without U.S. Sales Growth; Execs Promise Customization and 'Convenient' Payments

Even though McDonald's same-stores sales declined in October, the fast-food chain was able to beat analysts' expectations.

Kate Taylor

· 2 min read

Can You Really Measure and Shape Culture? (Infographic)

See how small-business owners assessed the strength of their company's culture. Plus, discover ways to improve a workspace through changes to the environment.

Jonathan Eggleton

· 4 min read