News and Articles About Customization
The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
Customers have more online choices than ever before -- and shoppers are buying into the concept.
Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.
A domestic maker of binoculars takes on the best European optics, one satisfied customer at a time.
Its use case is narrow, but the FDA's stamp of approval could have broader implications for the way we create customized medicine.
Kegan Schouwenburg, founder of 3-D printed insole maker SOLS, believes customization will become a core offering at both high- and low-end retailers.
Kegan Schouwenburg, co-founder and CEO of SOLS, discusses the applications of 3-D printing beyond its novelty factor.
SOLS co-founder Kegan Schouwenburg offers a look into how the 3-D printed insole maker is expanding.
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Take It From The Pros
What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Even though McDonald's same-stores sales declined in October, the fast-food chain was able to beat analysts' expectations.
Inspiring Your Team
See how small-business owners assessed the strength of their company's culture. Plus, discover ways to improve a workspace through changes to the environment.
Keep your finger on the pulse of four key waves driving new product development.
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