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Customization

Sales

3 Reasons Why Your Website Is Probably the Dumbest 'Salesperson' on Your Team

Sending the same message to different people doesn't work.

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.

Boost Your Ecommerce Success: Offer Customized Products

Bespoke or customized items are no longer viewed as a luxury. This is a buying trend you can get in on.

The One Strategy That Could More Than Double Your Sales

When you're working toward a massive sale, you can afford to invest time and money in a more personalized approach.

Crave-Worthy Products Is How You Cut Through the Paradox of Choice

Your customers are bewildered by their options. Deliver unexpected delights to make choosing easy.

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3 Trends That Will Shape Crowdfunding in 2017

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Bold, New Ecommerce Businesses Are the Ones Holding Sway in the Online Marketplace

Customers have more online choices than ever before -- and shoppers are buying into the concept.
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At This Store, the Fitting-Room Mirrors Know All

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A domestic maker of binoculars takes on the best European optics, one satisfied customer at a time.
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For the First Time Ever, 3-D Printed Pill Receives FDA Approval

Its use case is narrow, but the FDA's stamp of approval could have broader implications for the way we create customized medicine.
3-D Printing

In the Future, Everything Will Be Customized Thanks to 3-D Printing

Kegan Schouwenburg, founder of 3-D printed insole maker SOLS, believes customization will become a core offering at both high- and low-end retailers.
3-D Printing

What Is Consumer 3-D Printing Really Good For?

Kegan Schouwenburg, co-founder and CEO of SOLS, discusses the applications of 3-D printing beyond its novelty factor.
3-D Printing

This Startup Is Bringing 3-D Printed Insoles to the NBA and the Everyday Consumer

SOLS co-founder Kegan Schouwenburg offers a look into how the 3-D printed insole maker is expanding.
Small Business Heroes

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Customer Feedback

This Strategy, Used by the Red Sox, Can Elevate You Above the Competition

What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.