News and Articles About Customization
Customers have more online choices than ever before -- and shoppers are buying into the concept.
Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.
A domestic maker of binoculars takes on the best European optics, one satisfied customer at a time.
Its use case is narrow, but the FDA's stamp of approval could have broader implications for the way we create customized medicine.
Kegan Schouwenburg, founder of 3-D printed insole maker SOLS, believes customization will become a core offering at both high- and low-end retailers.
Kegan Schouwenburg, co-founder and CEO of SOLS, discusses the applications of 3-D printing beyond its novelty factor.
SOLS co-founder Kegan Schouwenburg offers a look into how the 3-D printed insole maker is expanding.
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Make More Happen
What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Even though McDonald's same-stores sales declined in October, the fast-food chain was able to beat analysts' expectations.
Inspiring Your Team
See how small-business owners assessed the strength of their company's culture. Plus, discover ways to improve a workspace through changes to the environment.
Keep your finger on the pulse of four key waves driving new product development.
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.