Customization

Innovation Now

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
3-D Printing

Customized Ecommerce Meets 3-D Printing in Amazon's New Online Store

Customers can design and create their own products in a new online shop announced by the Seattle-based ecommerce giant today.
Growth Strategies

Affordable Custom Made Suits? It's No Longer an Oxymoron

Proper Suit stitches together bespoke tailoring and e-commerce so the American male can dress better for less.
Marketing

How to Customize Your YouTube Channel

You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Entrepreneurs

Startup Allows Customers to Design Their Own Soft-Drinks

uFlavor is banking on personalization as the next big thing in the beverage industry.
Entrepreneurs

Finding a Niche in Aquariums for the Rich

How New York entrepreneur Justin Muir built a lucrative and splashy business.
Starting a Business

Custom Jewelry Goes Online for 'Generation Me'

Matt Lauzon's Gemvara puts the 'me' in e-commerce.