Andrew Reid

Entrepreneur Leadership Network® Contributor
Founder and CEO, Rival Technologies

Andrew Reid is the founder and CEO of Rival Technologies. Based in Vancouver, Rival's platform enables companies to create mobile communities they can engage for insights. Reid also founded Vision Critical and is a YPO member.

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The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.


How to Stop Consumers From Hitting 'Unsubscribe'

The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.


Cómo las marcas y los investigadores de mercado pueden aprovechar la confianza en el mundo pospandémico

La transparencia y la empatía generan confianza y crean una ventaja competitiva sostenible para su empresa.


How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

Transparency and empathy build trust and create a sustainable competitive advantage for your company.

Estrategias de crecimiento

Por qué la alineación entre CX, marketing e insights es fundamental para crear relaciones continuas con los clientes

Como marca, eres tan bueno como tu última interacción con el cliente.


Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships

As a brand, you're only as good as your last customer interaction.

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