Andrew Reid
Entrepreneur Leadership Network Contributor
Founder and CEO, Rival Technologies
Latest
The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
How to Stop Consumers From Hitting 'Unsubscribe'
The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.
Cómo las marcas y los investigadores de mercado pueden aprovechar la confianza en el mundo pospandémico
La transparencia y la empatía generan confianza y crean una ventaja competitiva sostenible para su empresa.
How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World
Transparency and empathy build trust and create a sustainable competitive advantage for your company.
Por qué la alineación entre CX, marketing e insights es fundamental para crear relaciones continuas con los clientes
Como marca, eres tan bueno como tu última interacción con el cliente.
Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships
As a brand, you're only as good as your last customer interaction.
More Authors You Might Like
-
Emily Rella
News Writer
-
Entrepreneur Deals
Entrepreneur Deals
-
Jonathan Small
Editor in Chief of Green Entrepreneur
-
John Rampton
Entrepreneur and Connector
-
Entrepreneur Store
Entrepreneur Store
-
Amanda Breen
Features Writer
