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Startup Allows Customers to Design Their Own Soft-Drinks uFlavor is banking on personalization as the next big thing in the beverage industry.

By Michelle Juergen

Opinions expressed by Entrepreneur contributors are their own.

Photo© Devon Jarvis

Entrepreneur: Nathan Altman, co-founder and CEO of Indianapolis-based uFlavor, an online soft-drink company that lets customers design their own beverages.

Bubbling under: uFlavor, which already sells beverages in previously unheard-of flavor combinations, is perfecting a web platform that will allow users to create and customize drinks, with the option to share them publicly (and try to profit from them). Additionally, Altman and his team are working on a vending machine that will allow users to concoct drinks by mixing from 100 flavors.

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