Digital Influencer

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Marketing

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Social Media

How ChatGPT Will Dramatically Change the Influencer Space

ChatGPT is set to revolutionize the influencer space in the next 12 months and beyond by enabling influencers to create more targeted, personalized and authentic content, improving engagement

Marketing

The Unexpected Rise of Micro-Influencers and Their Impact on Marketing

Here's how micro-influencers were able to make a place of their own in the digital space

Marketing

Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

Marketing

10 Factors That Will Make or Break Your Influencer Marketing Campaign

Here's a handy list of must-dos to improve the return on investment of your influencer collaborations.

Entrepreneurs

'People Don't Take Influencers Seriously, Especially in the Startup World'

Influencer-turned-Entrepreneur, Ranveer Allahbadia shares the struggles and successes of his transition

Social Media

YouTube a Priority over Netflix - CarryMinati

20-year-old sensation, CarryMinati calls Instagram casual; states YouTube remains his priority

Leadership

Miss Malini's Secret to Winning the Internet & Millennials Lies in The Community She Has Built in a Decade

India's first digital millennial influencer and entrepreneur Malini Agarwal on the power of community building to build a business

Growth Strategies

A Team of 7 Handles 22,000 Influencers on This Platform, the Founder Credits Technology

Priyanka Gill believes digital influencers have their own place in the marketing ecosystem, they always had, they always will

Marketing

3 Reasons Why Influencer Marketing Produces Incredible Value

Still on the fence about influencer marketing? It's time to join the trend.

Growth Strategies

The Changing Horizons of PR Industry

PR is way beyond media stories & is touching boundaries of advertising & marketing

Leadership

India's #9 Most Influential Journalists to Follow on Twitter

Today, increasing number of media channels and a powerful social media have revolutionized the way we access or receive news

Social Media

India's Top #8 Digital Food Influencers to Follow on Twitter

Entrepreneur India lists eight key food influencers whom every foodie on this planet should follow on social media

Social Media

Authenticity Through The Narrow Lenses Of The Instagram Age

With the rise of digital influencers, is a picture really worth a thousand words?