You can be on Entrepreneur’s cover!

Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

By Entrepreneur Insider

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Courtesy of Jason Falls

The Kardashian model of influencer marketing is old news. It's been done, and consumers are catching on. Get ready for what's next: Winfluence. Join author Jason Falls as he talks about why focusing on the goal (to influence) instead of the channel (the influencer) is how you win the social marketing game. Why use influencers to market your business when you can Winfluence instead?

When you join us for this virtual book reading, you'll get 25% off of print and digital copies of Winfluence. Plus, walk away with:

  • Insight into what's wrong with influencer marketing today
  • A new perspective on thinking about influencer marketing strategically
  • An understanding that influence happens in more places than social media.
  • Practical steps to build and measure influence marketing

Register Now

About the Speaker

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Kentucky, where he leads digital strategy. His work has touched a number of major brands and has been recognized with several national and many regional awards, including a 2019 Shorty Award for his influence marketing work.

A public relations professional by trade and writer by craft, Falls has co-written two other books—No Bullshit Social Media: The All- Business, No-Hype Guide to Social Media Marketing (Que 2011) and The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que 2012). Falls is also an innovator in the social analytics space, having published the first-ever research report on online conversations in 2012.

Noted as influential in the social technology and marketing space by Entrepreneur, Advertising Age, and others, Falls is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN's Outside the Lines, The Wall Street Journal, USA Today, Bloomberg Businessweek, Forbes, and NPR. Falls hosts two podcasts: Digging Deeper—Make Creativity Your Business Advantage, which features weekly interviews focused on marketing creativity, and Winfluence—The Influence Marketing Podcast, which is a companion to this book. You can find links to both at winfluencebook.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Health & Wellness

Do You Want to Live to Be 100? This Researcher Has the Answer to Why Longevity is Not a Quick Fix or Trendy Diet

Ozempic, cold plunges, sobriety and the latest health fads are not what science reveals will help you live a longer and healthier life.

Data & Recovery

Better Communicate Data with Your Team for $20 with Microsoft Visio

Visio features a wide range of diagramming tools that can support projects across all industries.