Direct Mail: Page 3

Marketing

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.

Money & Finance

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.

Business Process

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.

Growth Strategies

5 Reasons Why Direct Marketing Is Not Good For Your Business

Don't get fooled up with these reasons.

Growth Strategies

Double Your Profit With These 7 Direct-Mail Strategies

This is something you can't ignore

Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.

Business Process

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.

Marketing

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?

Science & Technology

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.

Marketing

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.

Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.

Marketing

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.

Marketing

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.

Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.