News and Articles About Direct Mail
Make sure your marketing reaches the right customers every time.
The begins when you learn how to catch the customer's eye.
Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Remember direct mail? It's baacck! And it's a great complement to your online efforts.
When you look at how much a customer is worth, you need to focus on more than a single purchase.
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.