Direct Mail

News and Articles About Direct Mail

3 Direct Mail Methods to Target Your Best Prospects
Marketing Bootcamp

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Craig Simpson
Create Effective Sales Campaigns with Showmanship
Marketing Bootcamp

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
5 Tips for Direct Mail Marketing
Marketing Bootcamp

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
Build a Customer Communication Channel That's Sure and Steady
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Shaun Buck
You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
Marketing Bootcamp

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Entrepreneur Network
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct Mail

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Mike Tinz
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Marketing Bootcamp

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Marketing Bootcamp

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Craig Simpson
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Marketing Bootcamp

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Craig Simpson
Marketing Bootcamp

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Marketing Bootcamp

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Marketing Bootcamp

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing Bootcamp

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Craig Simpson
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing Bootcamp

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Craig Simpson