Direct Mail

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Marketing

Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.

Marketing

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Growing a Business

Book of the Week: 'The Direct Mail Revolution'

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

Marketing

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.

Marketing

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.

Marketing

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.

Marketing

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.

Marketing

How Chief Marketing Officers Can Innovate With Direct Mail

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.

Marketing

The Myth of the 8-Second Attention Span

How to grab your audience's attention, even when they have infinite options.

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Marketing

3 Secrets to Driving Leads to Your Online Sales Funnel

Direct mail is a great way to earn quality customers-but only if you do these three things.

Marketing

3 Things You Should Do for Every Sales Campaign

You can have the best sales piece in the world, but if it's missing one critical ingredient, it's guaranteed to fail.

Marketing

Going Green With Direct Mail

Learn how to be environmentally conscious with your direct mail marketing.

Business Process

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.