Direct Mail

Book of the Week

Book of the Week: 'The Direct Mail Revolution'

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.

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