Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Book of the Week: 'The Direct Mail Revolution'
Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.
How This Direct-Mail Piece Packs a Small But Powerful Punch
Postcards can't hold much copy but when done right, you'll see your business grow.
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you'll soon see replies flooding your mail box.
Why You Don't Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
The 5-Step Plan for Turning Prospects Into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
When it comes to lead generation, there are only four types of leads that work.
How Chief Marketing Officers Can Innovate With Direct Mail
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
The Myth of the 8-Second Attention Span
How to grab your audience's attention, even when they have infinite options.
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
3 Secrets to Driving Leads to Your Online Sales Funnel
Direct mail is a great way to earn quality customers-but only if you do these three things.
3 Things You Should Do for Every Sales Campaign
You can have the best sales piece in the world, but if it's missing one critical ingredient, it's guaranteed to fail.
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.