Direct Mail

News and Articles About Direct Mail

How to Calculate the Success of a Direct Mail Campaign
Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.
Doug and Polly White
Are You Leaving Money on the Table?
Sales Strategies

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
3 Direct Mail Methods to Target Your Best Prospects
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Craig Simpson
Create Effective Sales Campaigns with Showmanship
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
5 Tips for Direct Mail Marketing
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
Build a Customer Communication Channel That's Sure and Steady
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Shaun Buck
You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
Entrepreneur Network

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Entrepreneur Network
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct Mail

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Mike Tinz
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Craig Simpson
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Marketing

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Craig Simpson
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson