Direct Mail

News and Articles About Direct Mail

3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened
Marketing Bootcamp

3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened

Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Craig Simpson
How She Built a $50 Million Postcard Empire
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
The Oracles
Increase Your Direct Mail Campaign Results Using Holidays
Marketing Ideas

Increase Your Direct Mail Campaign Results Using Holidays

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Craig Simpson
Why Some Prices Are More Right Than Others
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
Craig Simpson
How to Avoid Mailing to a Disaster Area
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Craig Simpson
3 Split Tests to Improve Your Direct Mail Results
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
Craig Simpson
How to Calculate the Success of a Direct Mail Campaign
Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.
Doug and Polly White
Are You Leaving Money on the Table?
Sales Strategies

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
3 Direct Mail Methods to Target Your Best Prospects
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Craig Simpson
Create Effective Sales Campaigns with Showmanship
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
5 Tips for Direct Mail Marketing
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
Build a Customer Communication Channel That's Sure and Steady
Targeted Advertising

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Shaun Buck
You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
Entrepreneur Network

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Entrepreneur Network
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct Mail

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Mike Tinz