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Book of the Week: 'The Direct Mail Revolution' Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

By Vanessa Campos

Entrepreneur Press

This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won't find anywhere else. Sign up at http://entm.ag/botw.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you're new to direct mail or you've had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You'll learn how to:

  • Increase your response rates with the six characteristics of irresistible offers.
  • Track and test key ingredients of your direct -mail campaign.
  • Gain leads and sales with the "magic words" of direct-response copy.
  • Avoid the most common snail-mail mistakes that will get your marketing ignored.

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

Vanessa Campos

Entrepreneur Staff

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Vanessa Campos is the sales and marketing director of Entrepreneur Press, Entrepreneur Media's book publishing division. She's worked with more than 50 authors and has helped launch more than 100 business books and counting. 

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