Book of the Week: 'The Direct Mail Revolution'

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

Entrepreneur Press

This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won't find anywhere else. Sign up at http://entm.ag/botw.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you're new to direct mail or you've had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You'll learn how to:

  • Increase your response rates with the six characteristics of irresistible offers.
  • Track and test key ingredients of your direct -mail campaign.
  • Gain leads and sales with the "magic words" of direct-response copy.
  • Avoid the most common snail-mail mistakes that will get your marketing ignored.

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

The Staff of Entrepreneur Media, Inc.

Entrepreneur Staff

STARTING UP? START HERE. For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business Solutions

Learn to Build a ChatGPT Bot for Only $30

If you want to see what AI can do for your business, grab this course bundle today.

Money & Finance

What Is a Good Credit Score and How Do I Get One?

Is bad credit holding you back? This article explains what constitutes a good credit score and how to raise your score if it's low.

Leadership

6 Myths About Leadership That May Be Holding You Back

By dispelling these leadership myths, we can create a more realistic and nuanced understanding of what it means to be an effective leader.