Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here's how to prevent that – and build a stronger relationship with your prospects.
Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
With over 100 billion emails sent every day, it's getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. But it's far from hopeless.