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Events are an incredibly valuable market development tool to break into new markets and unlock new customers in existing markets.
Exhibitions, though founded on the low-tech principles of meeting face-to-face, offer tremendous scope to create a unique marketing experience.
Before entering the events industry one needs to have some idea of what the industry is like in concrete and we have the tips.
Trade shows and exhibitions have been around as long as selling itself.
Exhibitions are ranked the second most valuable sales and marketing channel for B2B organizations.
From big designers to a creatively wacky entrepreneur, everyone finds a space in these flea markets
Trade shows and exhibitions can be an excellent way to promote a business and the products and services that it offers.
Here's some out-of-this-world art.
This two-day conference saw some of the brightest minds of India – veterans and young ones alike, sharing their experience in the entrepreneurial ecosystem.