Get All Access for $5/mo

How This Couple Used Junk for Furnishing Places Unbelievable but true, Jodhpur-based couple Hritesh and Priti Lohiya have redefined the concept of waste by utilizing it as raw material.

By Anindita Ganguly Edited by Punita Sabharwal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Priti International
Image Courtesy- Priti International

The couple failed miserably in their first few ventures, from manufacturing detergent powder to setting up a chemical factory to a handicraft business.

While clearing out the factory mess, Priti realized that they were unable to generate revenue because their handicraft products lacked creativity and uniqueness.

As a part of an experiment, she tried to remodel a tin box into a stool and was happy with the outcome.

They showed it to her existing customers, whom they had met during different exhibitions.

The idea clicked and paved way for their first International order from Denmark, leading to Priti International in 2005. "Initially, the Indian market was skeptical of accepting such products. Therefore, we started exporting to several international clients," explains Priti.

They sourced wastes from several scrap dealers and brainstormed designs and manufacturing ideas. They even attended auctions organized by the railways and the army and purchased tents, jeeps etc. "That's how, we ideated our locomotive furniture because we had to productively recycle them," explains Hritesh.

Producing the first prototype is always tedious and time consuming. Hritesh shares, "The first unit requires constant evolution, as there is no manufacturing guideline. We spend nearly 48 hours in our factory during production."

Though they sell through online platforms, including their website, they plan to launch their first factory outlet by June and first store in Mumbai by October.

Today, their products are popular in 40 countries like China, the US, Australia and Indonesia with an annual turnover of $10 million and are growing at a rate of 75 per cent.

PROCURING RAW MATERIAL

From old gunny bags, military tents, denim pants to waste tins, drums, as well as machine wastes and bike headlights, they use everything for production.

"All kinds of waste is raw material for us. We never stop brainstorming," exclaims Priti.

Anindita Ganguly

Former Trainee Writer, Entrepreneur India

Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.

Technology

Qualcomm Bullish About Expanding IoT, FWA & Chip Business In India

The American chip giant company has been globally shipping tech products from India; now focusing on creating products and solutions for Indian market

News and Trends

Nirwana.AI Raises Seed Funding at Over INR 100 Crore Valuation to Revolutionize Interior Design

With its first-mover advantage in India, Nirwana.AI provides designers and homeowners with quick ideation tools, powerful product visualization, and extensive user control

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"