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How Dwolla is Building Its Brand by Giving Away Cash
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Why Small Businesses Should Care About Their 'Social Influence'
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How Gowalla, Still in Startup Mode, Changed Direction -- Fast
With Foursquare fast gaining ground, the location-service startup made difficult changes to its business model. What entrepreneurs can learn from the young company's pivot.
Location-Based Check-Ins on the Rise with Consumers
Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
A New Tool to Help Businesses Check Out Who's Checking In
Geotoko helps businesses reach customers of every check-in app persuasion.
Which Service Will Get You on Your Customers' Map?
Not all location-based social networking service providers are alike.