Franchise Marketing

Buying a Franchise

Franchise Success Isn’t Automatic — It’s Earned. Here’s How to Do It Right.

Many franchise candidates fall for the "it runs itself" myth. Here's why hands-on ownership is the only real path to success.

By Rob Lancit

Buying a Franchise

For Franchisees to Succeed, They Need This Critical Support From Franchise Owners

By Emiliano Jöcker

Buying a Franchise

Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert

By Trevor Rappleye

Buying a Franchise

This Is The One Marketing Mistake Everyone Is Making at Trade Shows

By Trevor Rappleye

Buying a Franchise

What Franchisors — and Franchisees — Need to Know About Local Video Marketing

Explore how franchisors can effectively use video marketing to connect with both business partners and customers and why many are missing out on this opportunity.

By Trevor Rappleye

Buying a Franchise

Need to Boost Growth? Find Success With These Smart Marketing Strategies

You want more franchisees? Here are some smart ways to attract them with franchise marketing.

By John Lincoln

Buying a Franchise

Millennials Are Getting Too Old for Crypto’s Volatility. Many Are Moving to Franchising as a Safer Option.

After years marked by scandals and seeing their peers losing their life savings in Ethereum, many Millennial investors are looking for an alternative to crypto — and finding it in franchising.

By Kenny Rose

Buying a Franchise

Making Your Community The Secret Weapon in Rapid Franchise Expansion

Why local support and customer investment could be your franchise's ticket to unprecedented growth.

By Kenny Rose

Buying a Franchise

Why Entrepreneurs Swear by WELD as the Secret to Maximizing Wealth

Write-Offs, Exit value, Lower taxes, Depreciation: Use the WELD method's transformative principles for unmatched entrepreneurial wealth.

By Ryan Zink

Buying a Franchise

Building a Rock-Solid Brand Means Avoiding These Common Marketing Pitfalls

Creating a name for your business is vital in crafting a successful brand. We'll show you how to make a smart choice.

By Adam Povlitz

Buying a Franchise

The Top 15 Fitness Franchises You Can Buy in 2023

If you're a health enthusiast, a fitness franchise may be right for you.

By Clarissa Buch Zilberman

Marketing

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

Understanding your customer and their needs is everything.

By Sergio Alvarez

Business News

Baskin-Robbins Is Dropping 3 New Flavors and a Line of Ice-Cream-Themed Merch

From new flavors to a full line of limited-edition merch – the iconic American staple is encouraging customers to celebrate all that is sweet.

By Madeline Garfinkle

Buying a Franchise

Five Franchise Marketing Trends For 2022

Fast track your growth with these insights as we head into the new year.

By Adrian Falk

Building a Business

5 Boxes to Check Before Expanding Your Franchise Outside the U.S.

You can successfully branch into new markets by being prepared and knowing how to do it properly.

By Kuba Jewgieniew

Buying a Franchise

6 Ways to Market Your Franchised Business

To attract the right target market for your franchise, use these marketing tactics to advertise your franchise.

By Rick Grossmann

Building a Business

The 6 Most Common Franchisor Mistakes

Too many entrepreneurs start the franchise journey without being fully prepared.

By Kyle Zagrodzky

Building a Business

Will Google’s Algorithm Update Affect Your Franchise Sales?

It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.

By Matthew Job

Buying a Franchise

This Major Franchise Just Announced a 3-Year Project With the White House

As part of her 'Let's Move' initiative, Michelle Obama gets Subway to encourage children to eat more fruits and vegetables.

By Catherine Clifford

Buying a Franchise

Autopsy Franchise Aims to Educate About Death

1-800-Autopsy tackles a need that never really goes away.

By Jason Daley

Buying a Franchise

How to Keep Your Seasonal Franchise Going Year-Round

Don't let your business grind to a halt when your traditional selling period comes to a close.

By Jason Daley

Buying a Franchise

Can Your Business Be Franchised?

There are several questions you should ask yourself before deciding if you should franchise your business.

By Erwin J. Keup and Peter Keup

Buying a Franchise

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

By Dinah Wisenberg Brin

Building a Business

How to Tell If a Franchisor’s Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.

By Jeff Elgin