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Franchise Marketing

Small Business Heroes

6 Ways to Market Your Franchised Business

To attract the right target market for your franchise, use these marketing tactics to advertise your franchise.

Smart Marketing Strategies That Attract Franchisees

You want more franchisees? Here are some smart ways to attract them with franchise marketing.

The 6 Most Common Franchisor Mistakes

Too many entrepreneurs start the franchise journey without being fully prepared.

Will Google's Algorithm Update Affect Your Franchise Sales?

It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.

This Major Franchise Just Announced a 3-Year Project With the White House

As part of her 'Let's Move' initiative, Michelle Obama gets Subway to encourage children to eat more fruits and vegetables.

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How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.