Franchise Marketing

Will Google's Algorithm Update Affect Your Franchise Sales?

It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.

Matthew Job

· 5 min read

This Major Franchise Just Announced a 3-Year Project With the White House

As part of her 'Let's Move' initiative, Michelle Obama gets Subway to encourage children to eat more fruits and vegetables.

Catherine Clifford

· 2 min read

Autopsy Franchise Aims to Educate About Death

1-800-Autopsy tackles a need that never really goes away.

Jason Daley

· 4 min read

How to Keep Your Seasonal Franchise Going Year-Round

Don't let your business grind to a halt when your traditional selling period comes to a close.

Jason Daley

· 8 min read

Can Your Business Be Franchised?

There are several questions you should ask yourself before deciding if you should franchise your business.

Erwin J. Keup and Peter Keup

· 5 min read

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.

Jeff Elgin

· 3 min read