Franchise Marketing

5 Boxes to Check Before Expanding Your Franchise Outside the U.S.

You can successfully branch into new markets by being prepared and knowing how to do it properly.

6 Ways to Market Your Franchised Business

To attract the right target market for your franchise, use these marketing tactics to advertise your franchise.

Rick Grossmann

Smart Marketing Strategies That Attract Franchisees

You want more franchisees? Here are some smart ways to attract them with franchise marketing.

John Lincoln

The 6 Most Common Franchisor Mistakes

Too many entrepreneurs start the franchise journey without being fully prepared.

Kyle Zagrodzky

Will Google's Algorithm Update Affect Your Franchise Sales?

It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.

Matthew Job

This Major Franchise Just Announced a 3-Year Project With the White House

As part of her 'Let's Move' initiative, Michelle Obama gets Subway to encourage children to eat more fruits and vegetables.

Autopsy Franchise Aims to Educate About Death

1-800-Autopsy tackles a need that never really goes away.

Jason Daley

How to Keep Your Seasonal Franchise Going Year-Round

Don't let your business grind to a halt when your traditional selling period comes to a close.

Jason Daley

Can Your Business Be Franchised?

There are several questions you should ask yourself before deciding if you should franchise your business.

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.

Jeff Elgin