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Marketing Ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Legal

To Settle Beastie Boys Suit, GoldieBlox Must Cough Up $1 Million

As the result of another copyright suit waged by the Beastie Boys against Monster Energy, new details in the band's settlement with toymaker GoldieBlox have emerged.
Apology

GoldieBlox and Beastie Boys Settle Legal Dispute

The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.
Marketing

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Growth Strategies

In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
Growth Strategies

GoldieBlox Removes Popular Video After Legal Fight With the Beastie Boys

In a message posted to its site, the girls game-maker says 'we don't want to fight.'
Growth Strategies

GoldieBlox and Beastie Boys In Copyright Infringement Fight Over Viral Video

The girls game-maker takes some heat after a video it produced has received more than 7 million views on YouTube.
Social Media

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Marketing

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Starting a Business

How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year

Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company.
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