📺 Stream EntrepreneurTV for Free 📺

GoldieBlox and Beastie Boys Settle Legal Dispute The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.

By Heesun Wee

entrepreneur daily

This story originally appeared on CNBC

goldieblox.com

Hot startup toymaker GoldieBlox—which makes games that expose girls to engineering, and was featured in a Super Bowl commercial—has settled its lawsuit with the Beastie Boys.

The legal dispute centered on the hip-hop band's 1980s hit "Girls," which was used in a parody toy video that went viral earlier this year.

The settlement includes a public apology, and a portion of the Oakland, Calif., toymaker's revenue going toward science education charities—as selected by the band.

GoldieBlox's apology will be posted on the toymaker's website, according to a statement emailed to NBCNews.com from a GoldieBlox representative.

A Beastie Boys spokesman offered no additional comment, referring to the settlement detailed in the statement from GoldieBlox.

The settlement also includes payment by GoldieBlox, based on a percentage of its revenues, to one or more charities selected by the Beastie Boys that support science, technology, engineering and mathematics education for girls, according to the statement.

The settlement ends the legal battle between the band and toy company, which got its start from a humble Kickstarter crowdfunding campaign in 2012.

GoldieBlox, now a small business run by about a dozen staffers in the San Francisco Bay area, shot to national fame in November last year. It launched the "Princess Machine," an online video that showcases three girls.

Using actual GoldieBlox toys, the girls (toy users) turn a home into a clever Rube Goldberg-like machine of obstacles. Part social commentary on what traditionally has been available in girls' toy aisles, the video racked up millions of YouTube views.

The video's sassy lyrics were set to the repurposed Beastie Boys song. The band took notice. And in November, GoldieBlox filed suit, seeking to pre-empt possible claims of copyright infringement over the repurposed song. The band filed a countersuit.

(Read more: From Kickstarter to the Super Bowl: GoldieBlox wins commercial spot)

The legal scuffle came amid the meteoric rise of the toy start-up. GoldieBlox is a series of interactive books, combined with construction toys starring Goldie. Her stories encourage girls to develop concepts and skills that are fundamental to engineering.

(Read more: GoldieBlox: Rebelling against the pink princess, toy complex)

Earlier this year, GoldieBlox beat 15,000 entrants to win a coveted commercial slot in February's Super Bowl—worth millions, and believed to be the first spot ever showcasing a small business. The Super Bowl ad, however, was not the original viral video that was featured the "Girls" song.

Heesun Wee is an editor at CNBC.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Leadership

Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.