From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.

learn more about Andrea Huspeni

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

With Super Bowls ads costing upwards of $3 million, small businesses don't usually have the marketing budget to splurge on such an expense. But thanks to financial-software company Intuit, one lucky business will get a free 30-second Super Bowl commercial.

Intuit recently announced the four finalists for its contest, "Small Business Big Game." Not only will the company get to appear in front of millions of football fans but Intuit is providing assistance in producing and shooting the ad. The commercial will air during the Super Bowl on Feb. 2 in the third quarter.

"The ad will be all about the small business, about their story, about their passion," Heather McLellan, a spokeswoman for Intuit, said when the contest was announced in August.

Related: Intuit to Give One Small Business a Free Super Bowl Ad

Below is a breakdown of the companies in the running. Have a favorite? Head over to Intuit before Dec. 1 to vote.

Barley Labs

This Durham, N.C., company is combining beer and dog treats. Sounds cruel? It's not. Barley Labs takes recycled barley from a local brewery and creates all-natural dog treats in various flavors. Yum.

GoldieBlox
Girl power! GoldieBlox is a toy company looking to inspire girls to think beyond princess dresses. The company creates toys centered on engineering and building. After a very successful Kickstarter campaign, this Oakland, Calif., company is hoping to get more eyes on its creations.

Locally Laid Egg Company
Who would have thought a little suburban farm in the Midwest would have made the cut? But with the organic and sustainable movement in full-swing, this Duluth, Minn., company is looking to capitalize on it. Locally Laid Egg Company raises hens on sprawling green pastures, which allows for healthier poultry and eggs to be produced.

POOP – Natural Dairy Compost
With a name like that, it is hard not to be intrigued. The Nampa, Idaho company started with "a few guys and a dream about POOP" and has blossomed into a business that not only sells odorless composted dairy manure – a product that can be used on lawns, gardens and flowerbeds – but also has a full line of merchandise.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Leadership

5 Internal People Every CEO Needs

No leader should ever find themselves alone in their struggles and decisions. Leadership is about having a team of people to provide help and support through the difficult moments of the hour.

Business News

'Completely Absurd': The Average U.S. Male Can't Fit Into Universal Studio's New 'Blatantly Fatphobic' Mario Kart Ride

Mario Kart: Bowser's Challenge formally opens to the public as a part of Super Nintendo World inside of Universal Studios Hollywood on February 17.