Marketing Bootcamp ![David Steinberg]()
Indirect Data Is the Travel Industry's Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Technology
Alphabet Becomes Most Valuable U.S. Company; Gmail Hits 1 Billion Users
The parent company of Google stole the crown from Apple.
Alphabet ![Leena Rao]()
Alphabet Spent $3.6 Billion on Moonshot Projects
Monday marked the first time that Alphabet reported quarterly revenue from Google's core advertising businesses as separate from its more experimental ventures.
SEO Tools ![Pratik Dholakiya]()
The Top 3 Tools You Should Use for Technical SEO Audits
DeepCrawl, Screaming Frog and Google Search Console work wonders to help you get through this maddening but essential process.
Legal
Italy Claims Google Dodged $248 Million in Taxes
Google defended against the claims, saying it complies with tax laws wherever it operates.
Fraud ![Robert Hackett]()
Google Leads $75 Million Investment in Phone Fraud Startup
Pindrop, founded in 2011, is a voice security company that combats fraud by analyzing and assigning risk to phone calls.
Drones
Google Files Patent for Drone 'Delivery Receptacle'
The receptacle would use infrared beacons to connect with drones in the air and then guide them for delivery.
Human Resources ![John Boitnott]()
The Google Tool That Helps You Make Better HR Decisions
The search giant's re:Work resources provides articles, case studies and tips from experts in various industries on using analytics to improve hiring and promotion.
Patents
Apple Tries to Kill More Patents Than Any Other Company
Legal analytics company Lex Machina says Apple filed over 200 challenges to the Patent Trial and Appeal Board since 2012, almost 100 more than the second highest filer.
Search Engines
Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone
The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
Weekly News Roundup ![Catherine Clifford]()
Uber's Fight to Win China
This quick news recap will keep you "in the know" this weekend.
Google ![Nina Zipkin]()
Google's Eric Schmidt Has Just 15 Minutes With the Pope This Friday
We don't know what they will be discussing, but the Vatican has been increasingly tech-savvy during Francis's tenure.
Google ![Matt Brian]()
Google Uses Tiny Cameras to Capture Adorable Mini Street View
With help from a specially-modified model train and bus, the search giant has captured a 360-degree Street View map of Hamburg's Miniatur Wunderland, the world's largest miniature railway.
Google
Google Creates Virtual Reality Division
The company named a veteran of Gmail, Google Drive and Google Docs as its head.