Intellectual Property

News and Articles About Intellectual Property

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim
Whole Foods

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim

The U.S. Patent and Trademark Office rejected the company's attempt to update its advertising slogan to 'World's Healthiest Grocery Store.'
Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble
Olympics

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.
Lydia Belanger
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
What Are They? Domain Names, Business Entity Names, Trademarks.
Domain names

What Are They? Domain Names, Business Entity Names, Trademarks.

If you've been using these terms interchangeably, stop right there.
Steve Cook
Axl Rose Is Fat. His Personal Branding Should Embrace That.
Marketing Bootcamp

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.
Ray Hennessey
Yahoo Looking to Sell About 3,000 Patents That Could Be Worth More Than $1 Billion
Yahoo

Yahoo Looking to Sell About 3,000 Patents That Could Be Worth More Than $1 Billion

The company has sent letters to a number of potential buyers for the patents, which date back to when the company was founded in 1996 and also include its original search technology.
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Marketing Bootcamp

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Make More Happen

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
A Chinese Sportswear Brand Called Uncle Martian Just Launched, and It Appears to Be Openly Ripping Off Under Armour
China

A Chinese Sportswear Brand Called Uncle Martian Just Launched, and It Appears to Be Openly Ripping Off Under Armour

See if you can see any differences between the two companies' logos.
Congress Passes Legislation to Protect Firms' Trade Secrets
Congress

Congress Passes Legislation to Protect Firms' Trade Secrets

The 'Defend Trade Secrets Act' protections include manufacturing processes and computer methods.
How This Man Made the Leap From Artist to Entrepreneur
Artists

How This Man Made the Leap From Artist to Entrepreneur

'The entrepreneurial spirit of defining, of iterating on a vision is what artists are fundamentally all about,' says Monegraph founder Kevin McCoy.
Apple Hit With Huge $625M Verdict Over FaceTime, VPN Patents
Apple

Apple Hit With Huge $625M Verdict Over FaceTime, VPN Patents

The latest trial between Apple and VirnetX, which has been taking place over the last week, is a do-over of an earlier 2012 patent clash between the two parties.
4 Steps to Better Protect Your Ideas
Intellectual Property

4 Steps to Better Protect Your Ideas

Brainpower is good. Brainpower you own is far better.
Patents

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process

Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.
Martin Zwilling