Intellectual Property - Page: 3

About zombies and startups: how to avoid getting your idea "sucked"

Why didn't George Romero become a ridiculous millionaire with Night of the Leaving Dead and the royalties from all the adaptations? For a very stupid registration error.

How Small-Business Owners Can Patent a Great Idea

Instead of letting another party run away with your great ideas and make a fortune, you need to protect your ideas from the get-go.

John Rampton

5 Situations That Require a Non-Disclosure Agreement

An NDA is your basic protection whenever you need to trust someone with valuable information about your business.

Jonathan Long

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.

Stephen Key

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim

The U.S. Patent and Trademark Office rejected the company's attempt to update its advertising slogan to 'World's Healthiest Grocery Store.'

Sarah Whitten

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.

Lydia Belanger

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.

Jim Joseph

What Are They? Domain Names, Business Entity Names, Trademarks.

If you've been using these terms interchangeably, stop right there.

Steve Cook

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.

Ray Hennessey

Yahoo Looking to Sell About 3,000 Patents That Could Be Worth More Than $1 Billion

The company has sent letters to a number of potential buyers for the patents, which date back to when the company was founded in 1996 and also include its original search technology.

Reuters

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.

Cheryl Hodgson