Lion Shirdan

Entrepreneur Leadership Network Contributor
Founding Partner & CEO

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The 3 Biggest Challenges to Marketing in the Metaverse

Executives and entrepreneurs should be taking the metaverse's wide-open, nearly limitless marketing possibilities very seriously. Here are several of the most significant challenges companies are facing as they brave this digital terra incognita.

Why Intellectual Property Will Dominate NFTs

NFTs are an emerging art form. And like the films, plays and other media that preceded them, they'll eventually be subject to the same immutable laws governing longevity, profitability and mass appeal.

Metaverse Fashion Week Was a Promising Prototype For the Future. Here's Why.

The inaugural MVFW was pegged as a Web3 democratization of global high fashion, but only time will tell if luxury labels take full advantage of it. 

What You Can Learn About NFTs From Coca-Cola, Acura and Gucci

Your business doesn't have to be a household name to be successful in the world of NFTs. Here's what you can learn about expanding into the metaverse from these three major brands' NFT innovations.

3 Strategies to Take Full Advantage of Gaming's New Decentralized Frontier — and Join a $178 Billion Industry

From sharing walkthroughs and tutorials on social media to "litepapers" to the power of livestream gamers as influencers, how to get ahead in the breakout decentralized gaming app space.

3 Leadership Secrets Every Successful Startup CEO Knows

Startups are delicate, and every move their leaders make can mean the difference between growth and failure.

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