JetBlue: Page 2

Marketing

Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.

The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.

Marketing

Adieu, JetBlue, I'll Miss You

Alas, we have to split up: Your brand mistakes have sent this loyal customer -- me -- packing.

Starting a Business

Lessons From a JetBlue Founder on Creating a High-Flying Startup Culture

As JetBlue's founding team showed, applying simple common sense can be your most innovative strategy.

Thought Leaders

Shark Tank's Kevin O'Leary: Having Dyslexia Is a 'Superpower' in Business

The multi-millionaire mutual funds magnate sees the learning difference as a 'gift,' not an affliction.

Branding

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.

Business News

Companies Place Bids for Virgin America Takeover

JetBlue Airways and Alaska Air Group have both made offers.

Marketing

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.

Business News

JetBlue Scraps 'Free Checked Bag' Policy

Southwest is now the only major American airline to allow all customers to check up to two bags for free.

Business News

JetBlue Flights Are About to Get a Lot More Entertaining

Thanks to Amazon. Here's why.

Growing a Business

What It Means to Be JetBlue's Wine Expert

Jon Bonné is helping to take the airline industry beyond the simple choice of red or white.

Business News

The Best and Worst Airlines for Customer Experience

JetBlue is getting a lot of love. Spirit Airways? Not so much.

Business News

JetBlue to Charge for Checked Bags in New Fare Class

The changes come amid pressure from analysts for not adding fees in step with other carriers.

Travel

The Feds Don't Want In-Flight Cell Phone Calls, Either

The U.S. Department of Transportation has a hang-up with in-flight calls, perhaps enough to put an official kibosh on them – and soon.

Legal

After Assault Footage Goes Viral, Perpetrator Sues Google for $200 Million

Twenty-four-year-old Antonio Ynoa is suing Google, YouTube and Dailymotion over video footage that captured him drunkenly attacking a JetBlue airline attendant in 2011.

Social Media

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.