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JetBlue Flights Are About to Get a Lot More Entertaining

This story originally appeared on Reuters

Airways Corp and .com Inc have agreed to stream television, movies and music from the retailer in-flight, broadening travelers' options, the companies said Tuesday.

The service will be available on a majority of JetBlue's this year via the airline's free Wifi, so passengers can use their laptops and mobile devices.

Travelers can rent or buy titles from Amazon, or stream content at no extra cost if they are Amazon Prime members. The companies did not disclose the commercial terms of the agreement.

"This is the most comprehensive offering of entertainment content for any airline anywhere in the world," said Henry Harteveldt, a founder of the travel-focused Atmosphere Research Group. He said most competitors don't have Wifi fast enough to support video-streaming and instead rely on fixed media libraries.

The companies appear to be forging a "very close" relationship, he said, and Amazon might pay JetBlue to help keep the airline's Wifi free so that passengers can buy from the retailer.

(Reporting By Jeffrey Dastin in ; Editing by Grant McCool)

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