JetBlue Flights Are About to Get a Lot More Entertaining
JetBlue Airways Corp and Amazon.com Inc have agreed to stream television, movies and music from the Internet retailer in-flight, broadening travelers' entertainment options, the companies said Tuesday.
The service will be available on a majority of JetBlue's aircraft this year via the airline's free Wifi, so passengers can use their laptops and mobile devices.
Travelers can rent or buy titles from Amazon, or stream content at no extra cost if they are Amazon Prime members. The companies did not disclose the commercial terms of the agreement.
"This is the most comprehensive offering of entertainment content for any airline anywhere in the world," said Henry Harteveldt, a founder of the travel-focused Atmosphere Research Group. He said most competitors don't have Wifi fast enough to support video-streaming and instead rely on fixed media libraries.
The companies appear to be forging a "very close" relationship, he said, and Amazon might pay JetBlue to help keep the airline's Wifi free so that passengers can buy from the retailer.
(Reporting By Jeffrey Dastin in New York; Editing by Grant McCool)
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.