JetBlue

Adieu, JetBlue, I'll Miss You

Alas, we have to split up: Your brand mistakes have sent this loyal customer -- me -- packing.

Zach Pardes

Lessons From a JetBlue Founder on Creating a High-Flying Startup Culture

As JetBlue's founding team showed, applying simple common sense can be your most innovative strategy.

Shark Tank's Kevin O'Leary: Having Dyslexia Is a 'Superpower' in Business

The multi-millionaire mutual funds magnate sees the learning difference as a 'gift,' not an affliction.

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.

This Airline Was Just Named the Best for the 4th Consecutive Year

After a decline in satisfaction last year, industry performance is on the upswing.

Carly Okyle

Companies Place Bids for Virgin America Takeover

JetBlue Airways and Alaska Air Group have both made offers.

Reuters

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.

Geoff Weiss

JetBlue Scraps 'Free Checked Bag' Policy

Southwest is now the only major American airline to allow all customers to check up to two bags for free.

Claire Groden

What It Means to Be JetBlue's Wine Expert

Jon Bonné is helping to take the airline industry beyond the simple choice of red or white.

Kate Taylor

The Best and Worst Airlines for Customer Experience

JetBlue is getting a lot of love. Spirit Airways? Not so much.

Laura Entis

JetBlue to Charge for Checked Bags in New Fare Class

The changes come amid pressure from analysts for not adding fees in step with other carriers.

Reuters