Jony Ive

The new position will broaden Ive's design duties at Apple and give him the opportunity to work on projects like Apple Campus 2 and its iconic retail stores.

Though Apple's senior vice president of design may be shy, a poster in his office screams, 'Believe in your f*cking self. Stay up all f*cking night…Think about all the f*cking possibilities.'

Jony Ive, in his first-ever in-depth interview, shares a fascinating glimpse into Apple's hermetically sealed corporate culture.