Lego

4 Lessons From LEGO's Mastery of the Old and the New

If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.

Joey Coleman

Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool's Day Pranks

Brands didn't hold back this year, mocking themselves a little and their competitors a lot.

Dan Bova

Elon Musk Says He'll Sell Lego-Like Bricks Made of Tunnel Rock

The Boring Company finds something profitable to do with all that waste rock from digging tunnels.

Matthew Humphries

Lego Creates a Safe Social Network for Kids

The mobile app includes building challenges, artistic activities and quizzes.

Stephanie Mlot

Holy Bricks! Chevy Builds Life-Sized Lego Batmobile.

Forget about self-driving cars, here's a one-of-a-kind car you don't want to miss.

Rose Leadem

Lego's New Robotics Set Will Teach Your Child How to Code

The new set lets children build a cat, guitar and even a Lego 3-D printer. Well, sort of.

Will Greenwald

Lego Replaces Long-Time CEO With Company's First Foreign Boss

Briton Bali Padda, currently chief operations officer, will replace Jorgen Vig Knudstorp, who was the first chief executive from outside the Kristiansen clan, Denmark's richest family.

Reuters

Ohio Woman Leaves a Career on Campus to Make Learning Fun With Legos at Snapology

Gina Cuffari uses building blocks to provide local kids with a holistic and entertaining after-school educational experience.

Erin Schultz

This Lego Franchise Snaps Together a Winning Retail Formula

Bricks & Minifigs isn't playing around at the franchise game.

'Candy Crush: The Movie' Isn't Real, But These 7 Game-Inspired Flicks Are

On 'Late Show with Stephen Colbert,' the host and actor Liam Neeson starred in a Candy Crush movie parody, but the idea of making blockbusters out of classic games is not such an outlandish one.

Carly Okyle