Marketing
How Small Businesses Can Outperform Big Brands With This Simple Marketing Formula
Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.
By Fahim Ludin
Local Search
Marketing
Struggling to Attract Local Customers to Your Business? Use These Digital Marketing Strategies to Increase Your Visibility.
Here's how entrepreneurs can effectively market their businesses using local SEO.
Marketing
Boost Your Business’s Visibility in Local Search Results by Combining These 2 Key Strategies
Integrate local listing marketing and social media to enhance your business's visibility on Google.
By Alex Quin
Marketing
4 Strategies to Help You Attract More Local Customers to Your Small Business
Increase your brand's visibility, traffic and sales with these local search marketing tips.
Building a Business
46% of All Google Searches Have to Do With Location, One Report Says — and Purchases Often Follow. Here’s How to Boost Your Business’ Visibility Locally.
Explore proven techniques and actionable tips to help you enhance your business visibility in your community and stay ahead of the competition.
By Sonu Yadav
Building a Business
6 Cheap But Meaningful Ways to Boost Your Company’s Local Awareness
Community engagement is one of the keys to running a successful local business. Here's how investing in your community can build trust, foster loyalty and boost awareness.
Marketing
Struggling in Local Search? Here’s What Your Local SEO Strategy Needs to Compete in 2022.
A few small strategy changes can make a big difference for your local SEO presence and your bottom line.
Marketing
Super Bowl Provides Opportunity for Local Businesses to Score Big
There will be millions of gatherings to watch the game, and just about every snack will have been purchased close to home.
Building a Business
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
Building a Business
9 Ways Small Businesses Can Be Big on Google
With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
By John Rampton
Building a Business
Google Can Now Tell People When Your Business Is Too Busy to Visit
Fueled by GPS data, the all-seeing Internet giant is showing consumers the not-so-best times to visit your establishment.
Business Operations & Logistics
Why Local SEO Is About to Become Even More Important
A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Business News
Mobile Marketing That Makes Sense
Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers.
Building a Business
7 Tools From Google to Boost Your Brand
Some of these services are well known, while others are a bit obscure.
Business Operations & Logistics
Google Launches Program to Help Small Businesses Become More Visible
The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Building a Business
4 Techniques for Earning Links to Your Site
Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Building a Business
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.
Business Operations & Logistics
Why Every Entrepreneur Should Focus on Local SEO
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Building a Business
5 Things Most People Forget About Local SEO
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
By Neil Patel
Tech
City-Specific Domain Names to Be a Boon for Local Business Owners
New web addresses with endings such as .london and .nyc will amplify the online presence of local businesses.
By Geoff Weiss
Building a Business
How Local SEO Works and Why It Matters for Small Businesses
Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.
Tech
Lazy Customers Can Now Search Yelp Using Emojis
Fewer characters? Sure. More convenient? Probably not.
By Kate Taylor
Tech
Yelp Listings, Reviews to Be Featured in Yahoo Search Results
With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.
By Jason Fell
Online Presence
Foursquare Testing ‘Sixth Sense’ Location-Based Recommendations
New feature will proactively help users discover businesses and other interests they otherwise might miss.
Building a Business
5 Lessons in Local Mobile Advertising from Big Brands
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Online Presence
How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Building a Business
How to Mine Google’s Gold Mine for Local Businesses
Optimizing Place Pages and garnering five-star reviews can help you beat rivals large and small.